What is Zwift?
Zwift is a leading interactive platform that merges cycling and running with engaging virtual worlds, allowing users to train, socialize, and compete. Founded in 2015 and headquartered in Long Beach, California, Zwift has revolutionized indoor training by creating immersive digital environments that motivate users to stay active. The company's innovative approach has positioned it as a key entity in the rapidly growing digital fitness market, attracting a large and dedicated user base seeking a more dynamic and connected workout experience.
How much funding has Zwift raised?
Zwift has raised a total of $597M across 3 funding rounds:
Series A
$27M
Series B
$120M
Series C
$450M
Series A (2016): $27M with participation from Novator Partners, Samchully, Shasta Ventures, and Waypoint
Series B (2018): $120M led by Highland Europe, Novator Systems, Causeway Media Partners, and True.
Series C (2020): $450M supported by Permira, KKR, Highland Europe, Amazon Alexa Fund, True, Zone 5 Ventures, Causeway Media, and Novator Systems
Key Investors in Zwift
Permira
Permira is a European private equity firm founded in 1985, specializing in private equity investments funded by pension funds and institutional investors.
KKR
KKR is a global investment firm with a mission to fortify companies and communities, investing across private markets in every asset class worldwide.
Highland Europe
Highland Europe provides growth capital to exceptional teams, focusing on building collaborative and successful relationships with growth-stage, product-led companies across software and consumer sectors in Europe and Israel.
What's next for Zwift?
The recent major strategic investment in Zwift signals a new phase of growth and development for the company. This significant capital infusion is expected to fuel further innovation in its virtual training programs, enhance its platform's interactive features, and potentially expand its market reach into new territories or demographic segments. Zwift's trajectory suggests a focus on solidifying its leadership in the connected fitness industry, leveraging technology to create more compelling and competitive virtual experiences for its global community.
See full Zwift company page
