What is Zoey?
Founded in 2014 and headquartered in Excelsior, Minnesota, Zoey provides a comprehensive suite of digital tools designed to streamline the transition of B2B and wholesale operations into the digital age. The company's core offerings include sophisticated mobile applications, robust B2B eCommerce platforms, and intuitive order portals. By digitizing the procurement process, Zoey enables businesses to optimize their sales cycles and enhance operational efficiency. The platform is specifically engineered to address the unique requirements of wholesale merchants, providing a scalable architecture that supports rapid digital adoption and sustained revenue growth in an increasingly competitive global market.
How much funding has Zoey raised?
Zoey has raised a total of $2.1M across 2 funding rounds:
Unspecified
$2M
Debt
$150K
Unspecified (2016): $2M with participation from Yaron Lemelbaum and Atooro Fund
Debt (2020): $150K led by PPP
Key Investors in Zoey
Atooro Fund
Atooro is a venture capital firm targeting deep technology projects in the area of Human-Computer Interaction, with a specific focus on computer vision and novel systems.
Yaron Lemelbaum
An individual investor with a history of supporting early-stage technology ventures and digital transformation initiatives.
PPP
Public-Private Partnership
What's next for Zoey?
With the recent influx of capital, Zoey is well-positioned to accelerate its product development roadmap and expand its footprint within the enterprise B2B sector. The strategic focus will likely center on enhancing the interoperability of its order management systems and deepening its integration capabilities to support larger, more complex wholesale ecosystems. As the demand for seamless digital procurement continues to rise, Zoey is expected to leverage this financing to refine its user experience and solidify its status as a critical infrastructure provider for modern B2B commerce. The company's trajectory suggests a shift toward broader market penetration and the potential for further technological innovation in the wholesale digital space.
See full Zoey company page
