What is Zivame?
Founded in 2011, Zivame has redefined the intimate wear shopping experience for women in India by prioritizing personalization, convenience, and inclusivity. The company operates as a comprehensive platform offering a diverse range of products, including lingerie, activewear, sleepwear, and shapewear, across more than 3,000 exclusive designs. By integrating a digital-first approach with a physical presence in over 30 retail stores and 800 partner outlets, Zivame effectively bridges the gap between online accessibility and offline tactile experience. Its market position is anchored in a deep understanding of diverse body types and consumer preferences, allowing the brand to maintain high customer loyalty and brand equity in a rapidly evolving retail environment.
How much funding has Zivame raised?
Zivame has raised a total of $54.3M across 3 funding rounds:
Series A
$3M
Series B
$6M
Series C
$45.3M
Series A (2012): $3M with participation from IndoUS Venture Partners, IDG Capital, and Kalaari Capital
Series B (2013): $6M led by Unilazer Ventures, Kalaari Capital Partners, and IDG Capital
Series C (2015): $45.3M supported by Unilazer, IDG Capital, Kalaari Capital, Khazanah Nasional Berhad, and Zodius Technology Fund
Key Investors in Zivame
Kalaari Capital
Kalaari Capital is a venture capital firm focused on investing in early-stage technology companies in India, providing strategic guidance to foster the growth of the startup ecosystem.
IDG Capital
IDG Capital is a global investment firm with a long-standing history of supporting high-growth technology and consumer-facing enterprises through various stages of development.
Khazanah Nasional Berhad
Khazanah is a strategic investment fund that operates within the consumer services industry, focusing on long-term value creation and sustainable business growth.
What's next for Zivame?
Looking ahead, Zivame is positioned to leverage its recent capital influx to deepen its technological integration and supply chain efficiency. As the company transitions into a more mature phase of its lifecycle, the focus is expected to shift toward optimizing its omnichannel distribution network and exploring new product categories that align with its core mission of intimate comfort. By maintaining its commitment to quality and innovation, Zivame is well-equipped to sustain its growth momentum and further penetrate the burgeoning Indian consumer market, setting a benchmark for specialized e-commerce retailers in the region.
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