What is Zivame?
Founded in 2011, Zivame has redefined the intimate wear shopping experience by prioritizing personalization, convenience, and inclusivity. The company operates as a premier digital-first retailer, offering an extensive catalog that includes lingerie, activewear, sleepwear, and shapewear. With a product portfolio exceeding 3000 exclusive designs and a commitment to catering to diverse body types, Zivame has effectively addressed the historical friction points in the lingerie market. Its market position is bolstered by a sophisticated supply chain and a data-driven approach to inventory management, allowing the brand to maintain high customer satisfaction levels while scaling its physical and digital footprint.
How much funding has Zivame raised?
Zivame has raised a total of $54.3M across 3 funding rounds:
Series A
$3M
Series B
$6M
Series C
$45.3M
Series A (2012): $3M with participation from IDG Capital, IndoUS Venture Partners, and Kalaari Capital
Series B (2013): $6M led by Unilazer Ventures, Kalaari Capital Partners, and IDG Capital
Series C (2015): $45.3M supported by Kalaari Capital, Khazanah Nasional Berhad, IDG Capital, Zodius Technology Fund, and Unilazer
Key Investors in Zivame
Kalaari Capital
Kalaari Capital is a venture capital firm focused on investing in early-stage technology companies in India. The firm aims to support startups across various sectors, including FMCG, eCommerce, and SaaS, by providing capital and strategic guidance.
IDG Capital
IDG Capital is a global investment firm that provides strategic capital and operational support to high-growth companies, with a strong focus on technology and consumer-facing businesses.
Zodius Technology Fund
Zodius Capital invests in and actively develops high growth and market-defining India-centric businesses targeting the Enterprise Software and Services and Consumer Mobile/Internet markets.
What's next for Zivame?
Looking ahead, Zivame is positioned to leverage its recent capital to further solidify its omnichannel dominance. The strategic focus is expected to shift toward enhancing the customer experience through advanced personalization technologies and expanding its retail footprint into untapped tier-two and tier-three markets. As the company continues to refine its product innovation and supply chain efficiency, it remains well-positioned to maintain its leadership in the Indian intimate wear industry. The ongoing support from its investor base provides the necessary runway to explore new product categories and deepen its engagement with a growing demographic of digitally-savvy consumers.
See full Zivame company page
