What is Ziplocal?
Ziplocal operates as a comprehensive digital marketing partner, providing a suite of software tools and services tailored for over 13,000 small businesses. The company distinguishes itself through a commitment to transparency, utilizing a proprietary Return on Investment calculator that allows clients to track performance metrics in real-time. By eschewing long-term contracts and prioritizing regular sync-up meetings, Ziplocal has cultivated a client-centric model that emphasizes measurable outcomes over traditional agency retainers. Its market position is defined by the intersection of accessible digital marketing technology and high-touch service, enabling small enterprises to compete effectively in an increasingly digitized economy.
How much funding has Ziplocal raised?
Ziplocal has raised a total of $14.3M across 3 funding rounds:
Series A
$8.2M
Series B
$5.7M
Debt
$350K
Series A (2006): $8.2M with participation from Relay Ventures
Series B (2007): $5.7M led by Relay Ventures
Debt (2020): $350K supported by PPP
Key Investors in Ziplocal
Relay Ventures
Relay Ventures is an early stage venture capital firm that invests in passionate entrepreneurs disrupting incumbent industries and creating new markets with the power of mobile computing.
PPP
Public-Private Partnership
What's next for Ziplocal?
With the recent infusion of capital, Ziplocal is well-positioned to accelerate its product development roadmap and enhance its software capabilities. The strategic focus will likely shift toward deepening the integration of its marketing analytics platform, potentially incorporating advanced automation to further streamline the user experience for its diverse client base. As the company moves beyond this latest financing event, the emphasis will remain on scaling its operational infrastructure to support a growing roster of small business partners. By maintaining its focus on transparency and performance-based results, Ziplocal is poised to capture additional market share while reinforcing its reputation as a reliable partner in the digital transformation of small-scale commerce.
See full Ziplocal company page