What is Ziplocal?
Ziplocal operates as a comprehensive digital marketing partner, currently supporting over 13,000 small businesses with a suite of specialized software and performance-driven services. The company distinguishes itself in the crowded marketing technology sector by prioritizing transparency, evidenced by its proprietary Return on Investment calculator and a commitment to flexible, contract-free engagements. By facilitating regular sync-up meetings and focusing on measurable outcomes, Ziplocal has established itself as a reliable intermediary for businesses seeking to optimize their online presence. Its market position is defined by a blend of high-touch client service and robust digital infrastructure, allowing it to scale effectively while addressing the specific needs of local business owners.
How much funding has Ziplocal raised?
Ziplocal has raised a total of $14.3M across 3 funding rounds:
Series A
$8.2M
Series B
$5.7M
Debt
$350K
Series A (2006): $8.2M with participation from Relay Ventures
Series B (2007): $5.7M led by Relay Ventures
Debt (2020): $350K supported by PPP
Key Investors in Ziplocal
Relay Ventures
Relay Ventures is an early stage venture capital firm that invests in passionate entrepreneurs disrupting incumbent industries and creating new markets with the power of mobile computing. The firm exclusively focuses on software for mobile, creating an unparalleled set of networks and resources that tangibly help founders build world-class companies.
PPP
Public-Private Partnership
What's next for Ziplocal?
With the recent capital deployment, Ziplocal is positioned to accelerate its product development roadmap and expand its footprint within the digital marketing ecosystem. The strategic focus will likely shift toward enhancing its software capabilities, potentially integrating advanced analytics or automated marketing tools to further improve client ROI. As the company moves beyond its current lifecycle stage, the emphasis will remain on sustaining its competitive advantage through technological innovation and client retention. Future growth initiatives are expected to leverage the firm's established network and data-driven approach to capture a larger share of the small business digital services market, ensuring long-term viability and operational excellence.
See full Ziplocal company page
