What is Zerista?
Zerista operates at the intersection of event technology and customer engagement, providing event and marketing professionals with tools to leverage personal insights for enhanced attendee interaction. The company's core offering combines award-winning attendee applications with data-driven lead generation capabilities, enabling clients to foster greater engagement and drive increased revenue from their events. Based in Denver, Colorado, Zerista positions itself as a leader in creating personalized and valuable event experiences across various devices and global markets.
How much funding has Zerista raised?
Zerista has raised a total of $2.3M across 2 funding rounds:
Debt
$2M
Private Equity
$324K
Debt (2010): $2M with participation from Kickstart Seed Fund
Private Equity (2014): $324K led by Kickstart Seed Fund
Key Investors in Zerista
Kickstart Seed Fund
Kickstart Fund is a venture capital firm based in Salt Lake City and Denver, specializing in pre-seed and seed funding for startups in the Mountain West region. Since 2008, they have actively partnered with entrepreneurs across various sectors, including B2B SaaS, fintech, healthtech, and consumer products. The firm aims to support early-stage companies by providing the necessary capital and resources to help them grow and succeed. Kickstart Fund is recognized for its commitment to fostering innovation and entrepreneurship in the region.
What's next for Zerista?
The substantial enterprise-level backing Zerista has received signals a strategic push towards scaling its operations and expanding its market reach. This capital infusion is likely to fuel further development of its data analytics and personalization technologies, aiming to solidify its position as a key player in the event technology sector. Future growth may involve enhancing its platform's capabilities, forging new strategic partnerships, and increasing its global footprint to cater to a wider range of event organizers seeking to optimize attendee engagement and event ROI.
See full Zerista company page
