What is ZEOTAP?
Zeotap operates as a next-generation Customer Data Platform (CDP) designed to address the complexities of the modern marketing ecosystem. Its core offering, the Customer Intelligence Platform (CIP), provides brands with the necessary infrastructure to unify, enhance, and activate customer data. In an era defined by a cookieless future and stringent regulatory requirements, Zeotap positions itself as a critical partner for enterprises prioritizing consumer privacy and compliance. By facilitating seamless data integration, the company empowers organizations to derive actionable insights while maintaining high standards of data governance.
How much funding has ZEOTAP raised?
ZEOTAP has raised a total of $91.4M across 4 funding rounds:
Angel/Seed
$1.3M
Series A
$6.4M
Series B
$12.7M
Series C
$71M
Angel/Seed (2014): $1.3M with participation from HitFox Group
Series A (2015): $6.4M led by Iris Capital and Capnamic Ventures
Series B (2017): $12.7M supported by HERE, Iris Capital, New Science Ventures, and Capnamic Ventures
Series C (2021): $71M featuring Liberty Global, TTCER Partners, NeueCapital Partners, MathCapital, Coparion, and SignalFire
Key Investors in ZEOTAP
HitFox Group
A venture builder and investment firm that focuses on developing and scaling high-growth startups within the advertising technology, gaming, and financial services sectors.
Iris Capital
A venture capital firm that specializes in providing funding and sector-specific expertise to tech entrepreneurs at various stages, from seed and Series A to late-stage growth.
Capnamic Ventures
A venture capital firm that invests in ambitious founders in the German-speaking regions, focusing on early-stage investments from Pre-Seed to Series A with a strong emphasis on B2B and SaaS.
What's next for ZEOTAP?
With the support of its latest capital injection, Zeotap is well-positioned to accelerate its product roadmap and expand its footprint in key global markets. The company's focus remains on refining its CIP capabilities to ensure brands can navigate the evolving landscape of digital advertising with precision and security. As the industry shifts further toward first-party data strategies, Zeotap is expected to leverage its enterprise-level funding to deepen its technological moat and solidify its status as a leader in the customer intelligence sector. Future growth will likely center on enhancing AI-driven activation tools and expanding its ecosystem of enterprise partnerships.
See full ZEOTAP company page
