What is ZEFR?
ZEFR operates a Software-as-a-Service (SaaS) platform designed to empower brands in measuring, leveraging, and engaging with their fan base across social media video channels, particularly YouTube. The company's technology solutions enable partners to gain deeper insights into fan behavior, effectively monetize intellectual property, build brand awareness, and cultivate audience growth. Headquartered in Los Angeles, California, ZEFR's strategic focus on data analytics and fan engagement positions it as a key enabler for brands navigating the complex digital video landscape.
How much funding has ZEFR raised?
ZEFR has raised a total of $69.8M across 8 funding rounds:
Private Equity
$3.5M
Series A
$3M
Series B
$6.9M
Series C
$18.5M
Series D
$30M
Private Equity
$886K
Debt
$5M
Debt
$2M
Private Equity (2010): $3.5M, investors not publicly disclosed
Series A (2010): $3M led by Shasta Ventures and First Round Capital
Series B (2011): $6.9M supported by Richmond Park Partners, First Round Capital, Shasta Ventures, and MK Capital
Series C (2012): $18.5M featuring First Round Capital, U.S. Venture Partners, Shasta Ventures, Richmond Park Partners, MK Capital, and SoftTech VC
Series D (2014): $30M backed by Institutional Venture Partners, First Round Capital, U.S. Venture Partners, Shasta Ventures, and Richmond Park Partners
Private Equity (2014): $886K with participation from Shasta Ventures and U.S. Venture Partners
Debt (2016): $5M led by IVP General Partner and Shasta Ventures
Debt (2020): $2M supported by PPP
Key Investors in ZEFR
IVP General Partner
IVP (Institutional Venture Partners) is a prominent later-stage venture capital firm specializing in high-growth technology companies across consumer, enterprise, and fintech sectors, typically supporting companies through scaleup and IPO/M&A exits.
Shasta Ventures
Shasta Ventures is a leading early-stage venture capital firm that partners with entrepreneurs building great products, with a specialization in enterprise software startups and over $1B under management.
U.S. Venture Partners
U.S. Venture Partners (USVP) is a Silicon Valley venture capital firm focused on early-stage investments in sectors like cybersecurity, enterprise software, consumer products, and healthcare, leveraging a strong network to support transformative companies.
What's next for ZEFR?
With substantial enterprise-level backing and a recent strategic investment, ZEFR is poised for accelerated growth and market leadership. The company's trajectory suggests a focus on enhancing its SaaS platform capabilities, expanding its client base, and potentially exploring new verticals within the digital content and advertising ecosystem. Continued investment in technology and data analytics will likely be central to ZEFR's strategy as it aims to solidify its position as an indispensable partner for brands seeking to optimize their presence and monetization on video platforms.
See full ZEFR company page
