What is Zappar?
Zappar operates as a global leader in augmented reality, providing a comprehensive platform that makes AR accessible on mobile devices via its proprietary application. The company specializes in developing AR-enabled products and entertainment experiences, collaborating with major international brands, retailers, and license partners. Its market position is defined by its versatility, serving a diverse portfolio of clients including Activision, Sony Pictures, and Coca-Cola. By bridging the gap between physical products and digital engagement, Zappar enables companies to transform static assets into dynamic, interactive touchpoints, thereby enhancing consumer interaction and brand loyalty in an increasingly digital-first economy.
How much funding has Zappar raised?
Zappar has raised a total of $3.8M across 1 funding round:
Series A
$3.8M
Series A (2017): $3.8M with participation from Hargreave Hale, iDreamSky, and You & Mr Jones
Key Investors in Zappar
Hargreave Hale
Hargreave Hale is a prominent investment management firm providing bespoke financial services and capital support to growing enterprises.
iDreamSky
Founded in 2011, iDreamSky Technology is an independent mobile game publishing platform that designs, develops, and distributes video games. iDreamSky Technology is located in China.
You & Mr Jones
You & Mr Jones is the world's first Brandtech group. Its mission is to help businesses build brands better, faster and cheaper using technology.
What's next for Zappar?
With the successful closure of this major strategic investment, Zappar is well-positioned to deepen its enterprise-level offerings and refine its AR development tools. The company's strategic focus will likely center on enhancing the scalability of its platform to accommodate the growing needs of global brands looking to integrate immersive technology into their marketing and operational workflows. As the industry moves toward more sophisticated spatial computing applications, Zappar's established infrastructure and deep expertise in mobile AR provide a solid foundation for sustained growth. Future initiatives are expected to prioritize the expansion of its partner ecosystem and the continuous optimization of its user-facing technology to maintain its leadership in the augmented reality space.
See full Zappar company page
