What is Zappar?
Zappar operates as a global leader in augmented reality, providing accessible, high-fidelity AR experiences directly through mobile devices. By leveraging a free-to-download application on iOS and Android, the company enables brands and retailers to transform static packaging and marketing materials into interactive, bite-sized entertainment. Its market position is solidified by a robust portfolio of partnerships with global entities such as Rovio, Activision, Sony Pictures, and Coca-Cola. Zappar's core value proposition lies in its ability to deliver customizable, scalable AR solutions that drive consumer engagement and brand loyalty in an increasingly digital-first retail landscape.
How much funding has Zappar raised?
Zappar has raised a total of $3.8M across 1 funding round:
Series A
$3.8M
Series A (2017): $3.8M with participation from Hargreave Hale, You & Mr Jones, and iDreamSky
Key Investors in Zappar
You & Mr Jones
A prominent Brandtech group focused on helping businesses leverage technology to build brands more efficiently, founded by former Havas Global CEO David Jones.
iDreamSky
An independent mobile game publishing platform based in China that specializes in the design, development, and distribution of interactive video game content.
Hargreave Hale
A well-established investment management firm providing strategic financial backing to high-growth companies across various sectors.
What's next for Zappar?
With the infusion of this recent capital, Zappar is well-positioned to accelerate its enterprise-level growth strategy. The company is expected to focus on scaling its AR-enabled product ecosystem and deepening its integration with global brand partners. By prioritizing technological innovation and expanding its reach within the mobile entertainment sector, Zappar aims to maintain its competitive edge in the rapidly evolving immersive technology market. Future initiatives will likely involve enhancing the platform's creative tools and analytics capabilities to provide deeper insights for its diverse client base, ensuring that Zappar remains at the forefront of the augmented reality revolution.
See full Zappar company page
