What is Yuly360?
Yuly360 Movement operates at the intersection of high-performance apparel and holistic wellness. Founded by journalist and entrepreneur Yuly van, the company distinguishes itself by integrating functional sports fashion with a community-driven approach to fitness, specifically promoting activities like rucking. By prioritizing a sensory, in-person brand experience, Yuly360 caters to a demographic of women seeking both aesthetic appeal and injury-preventative utility in their athletic gear. This strategic focus on lifestyle-integrated fitness positions the company as a disruptive force in the direct-to-consumer apparel market, moving beyond traditional retail models to foster long-term brand loyalty.
How much funding has Yuly360 raised?
Yuly360 has raised a total of $50K across 1 funding round:
Debt
$50K
Debt (2025): $50K with participation from TD
Key Investors in Yuly360
TD
A major multinational banking and financial services corporation that provides strategic debt financing and capital solutions to support corporate growth and expansion initiatives.
What's next for Yuly360?
With the infusion of this latest capital, Yuly360 is poised to scale its operational infrastructure and broaden its product distribution channels. The company's current lifecycle stage, characterized by significant Series B/C growth, suggests a transition toward aggressive market penetration and potential diversification of its fitness-centric offerings. Future strategic initiatives will likely focus on enhancing supply chain resilience and expanding the physical footprint of the brand to support its experiential retail model. As the company matures, the focus will remain on maintaining the delicate balance between high-quality product innovation and the community-centric ethos that has defined its early success.
See full Yuly360 company page
