What is YuLife?
Founded in 2017, YuLife operates at the intersection of insurance technology and corporate wellness. The company distinguishes itself by moving beyond the traditional reactive model of insurance, instead utilizing a proprietary digital platform to reward users for engaging in healthy activities. This approach not only enhances employee engagement but also provides tangible value to employers through improved workforce health outcomes. As a tech-driven entity, YuLife utilizes data-driven insights to refine its product offerings, effectively turning financial products into a force for positive behavioral change. Its market position is bolstered by a robust network of strategic partners and a commitment to scaling its footprint across international markets.
How much funding has YuLife raised?
YuLife has raised a total of $201M across 3 funding rounds:
Series A
$11M
Series B
$70M
Series C
$120M
Series A (2019): $11M with participation from Anthemis, Creandum Funds, RGAX, OurCrowd, Notion Capital, and MMC Ventures
Series B (2021): $70M led by Notion Capital, Eurazeo, OurCrowd, Target Global, Creandum, Latitude, MMC Ventures, and Anthemis
Series C (2022): $120M supported by Dai-ichi Life Holdings and T. Rowe Price
Key Investors in YuLife
T. Rowe Price
T. Rowe Price is a global asset management organization providing investment solutions and financial services to institutions and individuals, focusing on active management and long-term growth perspectives.
Notion Capital
Notion Capital is a leading early-stage venture capital firm based in London, specializing in B2B SaaS and cloud services, providing expert support to help ambitious brands scale their ventures.
MMC Ventures
MMC Ventures is a London-based firm that funds and helps scale technology companies transforming today's markets, with a deep focus on Seed and Series A stage transformative tech.
What's next for YuLife?
With the infusion of capital from its latest funding round, YuLife is well-positioned to deepen its enterprise-level penetration and expand its technological capabilities. The company is expected to focus on enhancing its gamification engine and broadening its suite of wellness-oriented financial products. As it moves into its next phase of growth, the strategic priority will likely involve scaling operations to meet the demands of larger corporate clients while maintaining the high-touch, data-centric service model that has defined its success to date. The continued support from its diverse investor base provides the necessary runway to navigate the competitive insurtech sector and solidify its status as a leader in the wellness-as-a-service category.
See full YuLife company page
