What is YuLife?
YuLife distinguishes itself in the insurance sector by integrating gamification and behavioral science to encourage healthy living and reward everyday wellness. Founded in 2017 and headquartered in London, the company aims to transform financial products into a positive force for good. YuLife's platform incentivizes users to adopt healthier habits, thereby fostering a more engaged and well-supported customer base. This unique model positions YuLife as a forward-thinking insurtech firm.
How much funding has YuLife raised?
YuLife has raised a total of $201M across 3 funding rounds:
Series A
$11M
Series B
$70M
Series C
$120M
Series A (2019): $11M with participation from OurCrowd, MMC Ventures, Anthemis, Creandum Funds, RGAX, and Notion Capital
Series B (2021): $70M led by Anthemis, Notion Capital, Latitude, Eurazeo, Target Global, Creandum, OurCrowd, and MMC Ventures
Series C (2022): $120M supported by T. Rowe Price and Dai-ichi Life Holdings
Key Investors in YuLife
Anthemis
Anthemis, founded in 2010 and based in London, is an investment firm dedicated to cultivating change within financial services by investing in and growing businesses.
Notion Capital
Notion Capital is a venture capital firm based in London that specializes in early-stage B2B SaaS and cloud services, providing capital and support for ambitious European brands.
Latitude
Latitude Consulting helps enterprises grow revenue and profit through growth planning, profit improvement strategies, and capability development, driving positive change for their clients.
What's next for YuLife?
The substantial enterprise-level funding and recent strategic investment signal a pivotal phase for YuLife. This capital infusion is expected to fuel further product development, expand market reach, and enhance technological capabilities. YuLife is poised to scale its operations, potentially exploring new product lines or geographical expansions. The company's focus on wellness-integrated insurance suggests a strategic move towards preventative health solutions, aligning with broader trends in the health and insurance industries. Continued innovation in gamification and behavioral science will likely remain central to its growth strategy.
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