What is YuLife?
Founded in 2017, YuLife operates at the intersection of insurance, technology, and corporate wellness. The company distinguishes itself by moving beyond the passive nature of traditional life insurance, instead offering a dynamic platform that rewards users for healthy lifestyle choices. By utilizing gamification, YuLife encourages daily physical activity and mental well-being, effectively turning insurance policies into proactive tools for employee engagement and health management. This model has resonated strongly with modern enterprises seeking to improve workforce retention and overall health outcomes, establishing YuLife as a leader in the digital health and insurtech space.
How much funding has YuLife raised?
YuLife has raised a total of $201M across 3 funding rounds:
Series A
$11M
Series B
$70M
Series C
$120M
Series A (2019): $11M with participation from RGAX, OurCrowd, Anthemis, Creandum Funds, Notion Capital, and MMC Ventures
Series B (2021): $70M led by OurCrowd, Latitude, Eurazeo, MMC Ventures, Target Global, Creandum, Anthemis, and Notion Capital
Series C (2022): $120M supported by T. Rowe Price and Dai-ichi Life Holdings
Key Investors in YuLife
T. Rowe Price
A global asset management organization providing comprehensive investment solutions and financial services to institutions and individuals through active management and fundamental research.
Target Global
A pan-European technology investment firm managing significant assets, focusing on supporting companies across all stages of their lifecycle from early-stage to pre-IPO.
MMC Ventures
A venture capital firm specializing in scaling transformative technology companies, providing deep operational expertise and strategic support to businesses from the Seed and Series A stages.
What's next for YuLife?
Following this major enterprise-level funding, YuLife is well-positioned to deepen its market penetration and enhance its technological infrastructure. The company is expected to focus on scaling its product suite to meet the evolving demands of global employers who prioritize holistic employee wellness. As the firm matures, the focus will likely shift toward international expansion and the integration of more sophisticated behavioral data models to further personalize the user experience. With a robust roster of venture capital partners, YuLife is poised to maintain its growth trajectory, setting a new standard for how financial products can serve as a force for positive societal change.
See full YuLife company page
