What is YuLife?
Founded in 2017, YuLife operates at the intersection of behavioral science and financial services. By integrating gamification into traditional insurance products, the company incentivizes healthy lifestyle choices, effectively transforming the standard insurance model into a proactive wellness platform. This unique value proposition has allowed YuLife to capture significant market share, positioning it as a leader in the digital health and life insurance space. The company's ability to leverage data-driven insights to foster employee engagement has attracted a diverse syndicate of institutional backers, facilitating its rapid expansion across European and international markets.
How much funding has YuLife raised?
YuLife has raised a total of $201M across 3 funding rounds:
Series A
$11M
Series B
$70M
Series C
$120M
Series A (2019): $11M with participation from RGAX, Notion Capital, OurCrowd, MMC Ventures, Anthemis Group, and Creandum Funds
Series B (2021): $70M led by Latitude, OurCrowd, Notion Capital, Eurazeo, Anthemis Group, MMC Ventures, Target Global, and Creandum
Series C (2022): $120M supported by Dai-ichi Life Holdings and T. Rowe Price
Key Investors in YuLife
Notion Capital
Notion Capital is a leading early-stage venture capital firm based in London, specializing in investments in B2B SaaS and cloud services across Europe.
MMC Ventures
MMC funds and helps scale technology companies that are transforming today's markets, with a deep focus on underlying technology and business model efficacy.
Target Global
Target Global is a pan-European technology investment firm managing significant assets, supporting companies across all stages of their lifecycle from pre-seed to pre-IPO.
What's next for YuLife?
Following the latest capital injection, YuLife is well-positioned to accelerate its product development and geographic footprint. The company's focus remains on scaling its enterprise-grade platform to meet the increasing demand for holistic employee benefits. By continuing to refine its behavioral science algorithms and expanding its network of corporate partners, YuLife is poised to redefine the standard for life insurance, moving beyond simple risk mitigation toward active health promotion and long-term value creation for its policyholders.
See full YuLife company page
