What is Yotpo?
Yotpo is a leading e-commerce marketing platform that empowers brands to accelerate growth by maximizing customer lifetime value. The company provides a unified suite of solutions, including email and SMS marketing, loyalty programs, referral systems, subscription management, and visual user-generated content. By enabling brands to leverage social proof effectively, Yotpo helps businesses increase trust, cultivate loyal advocates, and boost recurring revenue across multiple engagement channels. Its market position is defined by its versatility, serving brands of all sizes with a scalable architecture that simplifies complex marketing operations.
How much funding has Yotpo raised?
Yotpo has raised a total of $537M across 10 funding rounds:
Series A
$10.7M
Series B
$15M
Series C
$22M
Series D
$51M
Other Financing Round
$101M
Series E
$75M
Series F
$230M
Corporate Investment
$30M
Series A (2014): $10.7M supported by Rhodium, 2B Angels, Gandyr Group, Blumberg Capital, and PLUS Ventures
Series B (2015): $15M featuring Blumberg Capital, Innovation Endeavors, Marker LLC, Vintage Investment Partners, and Access Industries
Series C (2016): $22M backed by Bessemer Venture Partners, Innovation Endeavors, Access Industries, Vintage Investment Partners, Marker LLC, and Blumberg Capital
Series D (2017): $51M with participation from Access Industries, Rhodium, Vintage Investment Partners, Blumberg Capital, Bessemer Venture Partners, Vertex Ventures, Marker LLC, and 2B Angels
Other Financing Round (2018): $101M, investors not publicly disclosed
Series E (2020): $75M supported by Adam Fisher and Bessemer Venture Partners
Series F (2021): $230M featuring Vintage Investment Partners, Claltech Investment, Vertex Ventures, Tiger Global, Coin Ventures, Bessemer Venture Partners, and Hanaco
Corporate Investment (2021): $30M backed by Shopify
Key Investors in Yotpo
Bessemer Venture Partners
Bessemer Venture Partners is a global venture capital firm with a history dating back to 1911, specializing in early-stage and growth-stage investments across diverse technology sectors.
Tiger Global
Tiger Global is a prominent investment firm that focuses on high-growth technology companies, providing the capital and strategic support necessary for scaling operations globally.
Shopify
Shopify is a leading multinational e-commerce platform that provides the essential infrastructure for online stores, acting as both a strategic partner and investor in the retail technology ecosystem.
What's next for Yotpo?
With the support of its latest strategic financing, Yotpo is well-positioned to deepen its integration within the broader e-commerce stack. The company is expected to focus on enhancing its data-driven capabilities, particularly in predictive analytics and personalized customer engagement. As the digital retail landscape continues to evolve, Yotpo's strategic roadmap likely involves expanding its footprint in international markets and further refining its subscription and loyalty ecosystems to combat rising customer acquisition costs. By maintaining its focus on high-impact, technology-led growth, Yotpo remains a pivotal partner for brands seeking to optimize their digital presence and long-term profitability.
See full Yotpo company page
