What is Yotpo?
Yotpo is a leading e-commerce marketing platform designed to help brands accelerate growth by maximizing customer lifetime value. The company provides a unified suite of solutions, including email and SMS marketing, loyalty and referral programs, subscription management, and review collection. By leveraging social proof and advanced engagement tools, Yotpo enables merchants to cultivate loyal customer advocates and increase trust. Its market position is solidified by its ability to integrate seamlessly with major commerce platforms, making it an essential component of the modern digital retail stack for businesses of all sizes.
How much funding has Yotpo raised?
Yotpo has raised a total of $537M across 10 funding rounds:
Series A
$10.7M
Series B
$15M
Series C
$22M
Series D
$51M
Other Financing Round
$101M
Series E
$75M
Series F
$230M
Corporate Investment
$30M
Series A (2014): $10.7M supported by Gandyr Group, PLUS Ventures, 2B Angels, Blumberg Capital, and Rhodium
Series B (2015): $15M featuring Innovation Endeavors, Access Industries, Marker LLC, Vintage Investment Partners, and Blumberg Capital
Series C (2016): $22M backed by Bessemer Venture Partners, Vintage Investment Partners, Innovation Endeavors, Access Industries, Marker LLC, and Blumberg Capital
Series D (2017): $51M with participation from Bessemer Venture Partners, Vintage Investment Partners, Vertex Ventures, 2B Angels, Blumberg Capital, Rhodium, Marker LLC, and Access Industries
Other Financing Round (2018): $101M, investors not publicly disclosed
Series E (2020): $75M supported by Adam Fisher and Bessemer Venture Partners
Series F (2021): $230M featuring Tiger Global, Vintage Investment Partners, Coin Ventures, Claltech Investment, Hanaco, Vertex Ventures, and Bessemer Venture Partners
Corporate Investment (2021): $30M backed by Shopify
Key Investors in Yotpo
Bessemer Venture Partners
Bessemer Venture Partners is a global venture capital firm with a history dating back to 1911, specializing in early-stage and growth-stage investments across the technology sector.
2B Angels
2B Angels is a prominent Tel Aviv-based venture capital fund focused on supporting early-stage technology ventures with deep expertise in sectors like FinTech, AI, and Cyber-Security.
Rhodium
Rhodium is a private investment firm that targets high-growth opportunities in digital media and mobile technology, providing both capital and extensive management expertise to its portfolio companies.
What's next for Yotpo?
With the support of its latest strategic investment, Yotpo is well-positioned to further penetrate the enterprise market and enhance its data-driven marketing capabilities. The company is expected to focus on deepening its technological moat through AI-driven personalization and expanding its footprint in high-growth engagement channels. As the digital commerce landscape continues to evolve, Yotpo's focus on customer retention and advocacy will likely remain a critical driver of its long-term strategic roadmap, potentially setting the stage for further market consolidation or continued independent scaling.
See full Yotpo company page
