What is Yipit?
Yipit operates at the intersection of consumer technology and institutional financial research. Initially recognized for its consumer-centric platform that curated online deals and shopping advice, the company has successfully pivoted and expanded its core competency into YipitData. This division serves as a vital resource for the world's largest institutional investors, providing proprietary insights into the operating performance of publicly traded entities such as Alibaba, Netflix, and eBay. By leveraging sophisticated data aggregation techniques, Yipit provides a unique information advantage that allows its clients to navigate volatile market conditions with precision and clarity.
The company's dual-track business model—balancing consumer-facing utility with high-value enterprise data services—has created a robust moat. By transforming raw digital signals into structured, high-fidelity intelligence, Yipit has become an indispensable partner for hedge funds and asset managers seeking to quantify the performance of global digital platforms.
How much funding has Yipit raised?
Yipit has raised a total of $16.1M across 3 funding rounds:
Series A
$1.3M
Series B
$5.1M
Private Equity
$9.8M
Series A (2010): $1.3M, investors not publicly disclosed
Series B (2011): $5.1M led by Highland Capital Partners, Lerer Ventures, Gotham Ventures, and RRE Ventures
Private Equity (2017): $9.8M, investors not publicly disclosed
Key Investors in Yipit
Highland Capital Partners
Highland Capital Partners is a venture capital firm that focuses on investing in entrepreneurs and innovative startups. With a track record of 200 exits, over 50 IPOs, and 40 unicorns, the firm manages $7 billion in assets under management.
Gotham Ventures
Gotham Ventures is a New York City-based venture capital firm that partners with exceptional entrepreneurs to invest in early-stage information technology startups.
RRE Ventures
RRE Ventures is a venture capital firm dedicated to supporting founders at critical stages of their business journey, focusing on long-term partnerships with entrepreneurs.
What's next for Yipit?
With the successful closure of its recent funding round, Yipit is well-positioned to scale its data infrastructure and expand its coverage of global markets. The strategic focus will likely center on enhancing the depth of its analytical models and broadening its portfolio of tracked companies to include emerging sectors. As institutional demand for alternative data continues to accelerate, Yipit's ability to maintain data integrity and provide real-time insights will be the primary driver of its future growth trajectory. The company is expected to leverage this capital to deepen its technological capabilities, ensuring it remains at the forefront of the data-driven investment revolution.
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