What is Yipit?
Yipit is a technology company specializing in data aggregation and analysis, serving both consumers and institutional investors. For shoppers, Yipit.com curates online deals and offers, personalizing recommendations through advanced analytics. The platform collaborates with numerous partners, including major players like Groupon and LivingSocial, to provide users with optimal savings. Complementing its consumer-facing services, YipitData offers critical operating performance insights for publicly traded companies, licensing this proprietary data to leading global institutional investors. This dual focus positions Yipit as a versatile data solutions provider.
How much funding has Yipit raised?
Yipit has raised a total of $16.1M across 3 funding rounds:
Series A
$1.3M
Series B
$5.1M
Private Equity
$9.8M
Series A (2010): $1.3M, investors not publicly disclosed
Series B (2011): $5.1M led by RRE Ventures, Lerer Ventures, Gotham Ventures, and Highland Capital Partners
Private Equity (2017): $9.8M, investors not publicly disclosed
Key Investors in Yipit
RRE Ventures
RRE Ventures is a venture capital firm dedicated to supporting founders at critical stages of their business journey. The firm invests in a diverse portfolio of startups, focusing on long-term partnerships with entrepreneurs.
Lerer Ventures
Kenneth Lerer Associates LLC is a company that operates in the Venture Capital & Private Equity industry. It employs 5to9 people and has 1Mto5M of revenue. The company is headquartered in New York City, New York.
Gotham Ventures
Gotham Ventures is a New York City-based venture capital firm that partners with exceptional entrepreneurs to invest in early-stage information technology startups. The firm aims to create future successes by leveraging its expertise and relationships to provide substantial value to its portfolio companies.
What's next for Yipit?
The recent major strategic investment in Yipit indicates a strong confidence from its backers in the company's ongoing strategy and future potential. This capital infusion is likely to fuel further development of its data aggregation technologies, enhance its analytical capabilities, and expand its market reach, particularly within the institutional investor segment. Yipit's trajectory suggests a continued focus on leveraging data to provide actionable insights, reinforcing its role as a key player in both the e-commerce and financial data landscapes.
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