What is Yieldmo?
Founded in 2012 and headquartered in Nashua, New Hampshire, Yieldmo operates as a sophisticated real-time curation system. It leverages privacy-compliant contextual data, advanced machine learning algorithms, and proprietary digital formats to enhance the value of ad inventory, irrespective of audience data availability. The company's technology aims to optimize ad performance and value for publishers and advertisers alike within the dynamic digital landscape. Yieldmo's focus on contextual data and machine learning positions it as a key player in the evolving ad-tech ecosystem, addressing the increasing demand for privacy-centric advertising solutions.
How much funding has Yieldmo raised?
Yieldmo has raised a total of $32M across 5 funding rounds:
Series A
$4.1M
Series B
$8M
Series C
$10M
Private Equity
$8.9M
Debt
$1M
Series A (2012): $4.1M with participation from Genacast Ventures, ARC Angel Fund, and ff Venture Capital
Series B (2013): $8M led by Google Ventures, Vast Ventures Inc., and Union Square Ventures
Series C (2014): $10M supported by Google Ventures, Genacast, Dace Ventures, and Union Square Ventures
Private Equity (2017): $8.9M featuring Google Ventures and Union Square Ventures
Debt (2020): $1M backed by PPP
Key Investors in Yieldmo
Google Ventures
GV is a venture capital firm founded in 2001 that invests across multiple stages and sectors, focusing on enterprise solutions, life sciences, consumer products, and frontier technology innovations. GV operates globally, providing financial backing to promising startups and growth-stage businesses.
Union Square Ventures
Union Square Ventures is a New York City-based venture capital firm that invests in transformative markets influenced by technological and societal changes, targeting innovative companies poised for growth. Their investment strategy centers on identifying opportunities that leverage shifts in numerous industries.
Genacast Ventures
Genacast Ventures is a prominent venture capital firm based in the Northeast, specializing in seed-stage investments in promising B2B technology startups. The firm actively collaborates with startup founders, offering guidance and coaching to transform validated ideas into successful businesses.
What's next for Yieldmo?
With substantial enterprise-level backing and a recent strategic investment, Yieldmo is poised for accelerated growth and market penetration. The company's focus on privacy-compliant contextual data and advanced machine learning suggests a strategic direction towards developing more sophisticated and ethical advertising solutions. Future developments are likely to involve expanding its technological capabilities, forging new partnerships, and potentially exploring new market segments within the digital advertising space. This sustained capital commitment indicates confidence in Yieldmo's business model and its capacity to navigate the complexities of the modern ad-tech industry, aiming to further solidify its position as a leader in ad inventory value enhancement.
See full Yieldmo company page
