What is Yieldmo?
Founded in 2012 and headquartered in Nashua, New Hampshire, Yieldmo operates as a sophisticated real-time curation system. The company distinguishes itself by leveraging privacy-compliant contextual data and proprietary digital formats to enhance the value of ad inventory. By integrating advanced machine learning, Yieldmo provides a robust solution for publishers and advertisers alike, ensuring that ad placements are both effective and respectful of user privacy, regardless of the availability of traditional audience data.
How much funding has Yieldmo raised?
Yieldmo has raised a total of $32M across 5 funding rounds:
Series A
$4.1M
Series B
$8M
Series C
$10M
Private Equity
$8.9M
Debt
$1M
Series A (2012): $4.1M with participation from ARC Angel Fund, Genacast Ventures, and Ff Venture Capital
Series B (2013): $8M led by Union Square Ventures, Google Ventures, and Vast Ventures Inc.
Series C (2014): $10M supported by Union Square Ventures, Google Ventures, Genacast, and Dace Ventures
Private Equity (2017): $8.9M featuring Union Square Ventures and Google Ventures
Debt (2020): $1M backed by PPP
Key Investors in Yieldmo
Union Square Ventures
A New York City-based venture capital firm that invests in transformative markets influenced by technological and societal changes, targeting innovative companies poised for growth.
Google Ventures
A global venture capital firm that invests across multiple stages and sectors, focusing on enterprise solutions, life sciences, and frontier technology innovations.
Genacast Ventures
A prominent Northeast-based venture capital firm specializing in seed-stage investments in B2B technology startups, led by experienced founders and operators.
What's next for Yieldmo?
Looking ahead, Yieldmo is well-positioned to capitalize on the shifting regulatory environment surrounding digital privacy. With a solid foundation of enterprise-level funding, the company is expected to further innovate its contextual intelligence platform. The strategic focus will likely remain on deepening its machine learning capabilities to provide superior performance metrics for its partners. As the industry moves away from third-party cookies, Yieldmo's reliance on contextual signals provides a distinct competitive advantage, setting the stage for continued market expansion and potential long-term value creation for its stakeholders.
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