What is Yieldmo?
Founded in 2012 and headquartered in Nashua, New Hampshire, Yieldmo operates a sophisticated real-time curation system. This system leverages privacy-compliant contextual data, advanced machine learning algorithms, and proprietary digital formats to enhance the value of ad inventory, irrespective of audience data availability. Yieldmo's technology is designed to optimize ad performance and value for publishers and advertisers alike, positioning it as a key player in the evolving ad tech landscape. The company's focus on privacy-compliant data and advanced technology addresses critical industry demands.
How much funding has Yieldmo raised?
Yieldmo has raised a total of $32M across 5 funding rounds:
Series A
$4.1M
Series B
$8M
Series C
$10M
Private Equity
$8.9M
Debt
$1M
Series A (2012): $4.1M with participation from ARC Angel Fund, Genacast Ventures, and ff Venture Capital
Series B (2013): $8M led by Google Ventures, Union Square Ventures, and Vast Ventures Inc.
Series C (2014): $10M supported by Google Ventures, Dace Ventures, Genacast, and Union Square Ventures
Private Equity (2017): $8.9M featuring Union Square Ventures and Google Ventures
Debt (2020): $1M backed by PPP
Key Investors in Yieldmo
Union Square Ventures
Union Square Ventures is a New York City-based venture capital firm that invests in transformative markets influenced by technological and societal changes. The firm targets a variety of sectors, focusing on innovative companies poised for growth.
Google Ventures
GV is a venture capital firm founded in 2001 that invests across multiple stages and sectors, focusing on enterprise solutions, life sciences, consumer products, and frontier technology innovations.
ARC Angel Fund
ARC Angel Fund is an early-stage venture capital fund focused on investing in high-growth tech businesses, primarily in the NYC area and the surrounding Northeast and Mid-Atlantic regions.
What's next for Yieldmo?
The substantial enterprise-level capital infusion, including the recent strategic investment, signals a pivotal phase for Yieldmo. This financing is anticipated to accelerate the company's product innovation, expand its market reach, and potentially facilitate strategic partnerships or acquisitions. Yieldmo's trajectory suggests a focus on scaling its operations and further solidifying its competitive advantage in the ad tech industry through technological advancements and market penetration. The company is well-positioned to capitalize on the increasing demand for efficient and privacy-conscious advertising solutions.
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