What is Yieldify?
Founded in 2013 and headquartered in London, UK, Yieldify operates as a sophisticated customer journey tool and conversion platform designed to enhance ecommerce performance. The company specializes in behavioral segmentation and website personalization, enabling businesses to optimize user experiences and drive sales. Yieldify's technology is crucial for online retailers seeking to improve conversion rates and customer engagement in a dynamic digital marketplace.
How much funding has Yieldify raised?
Yieldify has raised a total of $18.7M across 3 funding rounds:
Angel/Seed
$1.2M
Series A
$11.5M
Series B
$6M
Angel/Seed (2014): $1.2M, investors not publicly disclosed
Series A (2015): $11.5M led by Google Ventures and SoftBank Capital
Series B (2017): $6M supported by SoftBank Capital, GV, Hoxton Ventures, Binomial Ventures, and DP Cap Acquisition Corp I
Key Investors in Yieldify
SoftBank Capital
SoftBank Capital, through its investment arm Oak Investing, specializes in providing investment advice and capital to technology startups. Their focus often includes enterprise solutions and companies poised for significant growth.
GV
GV, formerly Google Ventures, is a prominent venture capital firm investing across multiple stages and sectors, with a strong emphasis on enterprise solutions and frontier technology.
Hoxton Ventures
Hoxton Ventures is an early-stage venture capital firm based in London, focusing on European technology startups with global scaling potential, particularly in disruptive industries.
What's next for Yieldify?
The substantial enterprise-level backing and recent strategic investment signal a pivotal phase for Yieldify. This capital infusion is expected to fuel further development of its customer journey and personalization technologies, potentially expanding its market reach and enhancing its competitive edge. The company is likely to focus on scaling its operations, deepening its technological capabilities, and forging new strategic partnerships to solidify its role as a leader in the ecommerce conversion optimization space.
See full Yieldify company page
