What is Yieldify?
Founded in 2013 and headquartered in London, UK, Yieldify operates as a sophisticated customer journey tool and conversion platform designed to enhance ecommerce conversion rates. The platform leverages behavioral segmentation and website personalization techniques to optimize the online shopping experience for businesses. Yieldify's technology aims to help online retailers understand and influence customer behavior, thereby driving sales and improving customer engagement. The company's focus on data-driven personalization places it at the forefront of digital marketing solutions for the ecommerce sector.
How much funding has Yieldify raised?
Yieldify has raised a total of $18.7M across 3 funding rounds:
Angel/Seed
$1.2M
Series A
$11.5M
Series B
$6M
Angel/Seed (2014): $1.2M, investors not publicly disclosed
Series A (2015): $11.5M led by Google Ventures and SoftBank Capital
Series B (2017): $6M supported by GV, Hoxton Ventures, Binomial Ventures, DP Cap Acquisition Corp I, and SoftBank Capital
Key Investors in Yieldify
Google Ventures
GV is a venture capital firm founded in 2001 that invests across multiple stages and sectors, focusing on enterprise solutions, life sciences, consumer products, and frontier technology innovations. GV operates globally, providing financial backing to promising startups and growth-stage businesses.
SoftBank Capital
Oak Investing specializes in providing investment advice through a structured three-step approach: research, reporting, and simplifying information for investors. Their analysts conduct market research across various segments, which is then reported to Senior Advisors for further analysis.
Hoxton Ventures
Hoxton Ventures is an early stage venture capital firm based in London that invests in European technology startups capable of scaling into large, global winners. It focuses on startups that either disrupt existing industries or invent entirely new market categories.
What's next for Yieldify?
The recent major strategic investment indicates a strong confidence from investors in Yieldify's business model and future prospects. This capital infusion, following a history of enterprise-level funding, is expected to fuel further product development, market expansion, and strategic partnerships. Yieldify is likely to enhance its platform capabilities, potentially exploring new personalization technologies or expanding its reach into untapped international markets. The company's trajectory suggests a focus on scaling its operations and solidifying its position as a leader in conversion optimization for ecommerce businesses.
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