What is Yieldify?
Founded in 2013 and headquartered in London, Yieldify provides a sophisticated conversion platform designed to enhance the customer journey through behavioral segmentation and website personalization. The company's technology enables ecommerce brands to deliver targeted messaging and personalized experiences, which directly correlates to improved conversion rates and increased revenue. By leveraging advanced data analytics, Yieldify helps businesses navigate the complexities of online consumer behavior, ensuring that every touchpoint is optimized for maximum engagement and sales efficiency.
How much funding has Yieldify raised?
Yieldify has raised a total of $18.7M across 3 funding rounds:
Angel/Seed
$1.2M
Series A
$11.5M
Series B
$6M
Angel/Seed (2014): $1.2M, investors not publicly disclosed
Series A (2015): $11.5M led by Google Ventures and SoftBank Capital
Series B (2017): $6M supported by GV, Binomial Ventures, SoftBank Capital, Hoxton Ventures, and DP Cap Acquisition Corp I
Key Investors in Yieldify
GV
GV is a venture capital firm founded in 2001 that invests across multiple stages and sectors, focusing on enterprise solutions, life sciences, and frontier technology innovations.
Hoxton Ventures
Hoxton Ventures is an early stage venture capital firm based in London that invests in European technology startups capable of scaling into large, global winners.
SoftBank Capital
SoftBank Capital provides strategic investment and advisory services, focusing on high-growth technology companies that disrupt existing market categories.
What's next for Yieldify?
With the infusion of major enterprise-level funding, Yieldify is well-positioned to accelerate its product roadmap and expand its global footprint. The strategic focus will likely center on deepening its machine learning capabilities to offer more granular personalization, while simultaneously scaling its operations to meet the growing demand for data-driven marketing solutions. As the ecommerce landscape becomes increasingly competitive, Yieldify's ability to provide actionable insights and seamless user experiences will be paramount in maintaining its competitive advantage and driving long-term growth for its enterprise clients.
See full Yieldify company page
