What is Yieldbot?
Yieldbot positions itself as the exclusive marketplace for real-time consumer intent within premium digital content. The company's proprietary technology connects brands with the active intent of consumers across more than 1000 websites. Notably, Yieldbot's consumer-friendly approach eschews cookies for targeting, instead building first-party relationships with all data. Its machine learning system, IntentRank, identifies and scores consumer motivation, delivering relevant brand messages for superior media performance. Over half of the Top 100 US advertisers are reportedly Yieldbot customers, indicating a strong market penetration and validation of its model.
How much funding has Yieldbot raised?
Yieldbot has raised a total of $73.8M across 7 funding rounds:
Other Financing Round
$1.2M
Angel/Seed
$805K
Series A
$4.2M
Private Equity
$4.9M
Series B
$18M
Private Equity
$9.8M
Series C
$35M
Other Financing Round (2010): $1.2M with participation from David Tisch, BoxGroup, Howard Lindzon, Betaworks, RRE Ventures, and CVP
Angel/Seed (2010): $805K led by Betaworks, RRE Ventures, and Common Angels
Series A (2012): $4.2M supported by kbs+p Ventures, New Atlantic Ventures, Neu Venture Capital, CommonAngels, and RRE Ventures
Private Equity (2013): $4.9M featuring Common Angels, New Atlantic Ventures, kbs+ Ventures, Neu Venture Capital, and RRE Ventures
Series B (2014): $18M backed by New Atlantic Ventures, Common Angels, RRE Ventures, SJF Ventures, and City National Bank
Private Equity (2016): $9.8M, investors not publicly disclosed
Series C (2016): $35M led by Staley Capital
Key Investors in Yieldbot
RRE Ventures
RRE Ventures is a venture capital firm dedicated to supporting founders at critical stages of their business journey. The firm invests in a diverse portfolio of startups, focusing on long-term partnerships with entrepreneurs. RRE aims to back exceptional teams and innovative ideas to foster growth and success.
New Atlantic Ventures
New Atlantic Ventures operates as a venture capital firm specializing in seed and early-stage technology investments. The firm identifies and supports companies positioned at the intersection of emerging consumer trends and technological disruption.
Common Angels
Common Angels is an investment group focused on supporting early-stage companies. They provide capital and strategic guidance to help startups achieve their growth objectives, often investing in technology and innovative business models.
What's next for Yieldbot?
The recent major strategic investment in Yieldbot signals a pivotal moment for the company, likely enabling further expansion of its real-time consumer intent marketplace. This capital infusion is expected to fuel advancements in its IntentRank machine learning system and broaden its reach across premium content publishers. With a strong existing client base among top US advertisers and a commitment to cookie-less targeting, Yieldbot is well-positioned to capitalize on evolving privacy regulations and the increasing demand for effective, privacy-compliant advertising solutions. Future growth may involve enhancing its data analytics capabilities, forging new strategic partnerships, and potentially exploring new verticals where real-time consumer intent is paramount.
See full Yieldbot company page
