What is Yieldbot?
Yieldbot operates a unique marketplace that connects brands with the active intent of consumers across more than 1000 premium websites. The company's proprietary real-time data and header bidding media leverage a cookie-free targeting approach, fostering direct, first-party relationships with consumer data. At its core is IntentRank, a machine learning system designed to identify and score consumer motivation, enabling the delivery of relevant brand messages for superior media performance. This innovative model has attracted over half of the Top 100 US advertisers as clients, positioning Yieldbot as a leader in privacy-compliant, intent-based advertising.
How much funding has Yieldbot raised?
Yieldbot has raised a total of $73.8M across 7 funding rounds:
Other Financing Round
$1.2M
Angel/Seed
$805K
Series A
$4.2M
Private Equity
$4.9M
Series B
$18M
Private Equity
$9.8M
Series C
$35M
Other Financing Round (2010): $1.2M with participation from David Tisch, Howard Lindzon, Betaworks, RRE Ventures, BoxGroup, and CVP
Angel/Seed (2010): $805K led by Betaworks, RRE Ventures, and Common Angels
Series A (2012): $4.2M supported by Neu Venture Capital, New Atlantic Ventures, kbs+p Ventures, CommonAngels, and RRE Ventures
Private Equity (2013): $4.9M featuring kbs+ Ventures, Common Angels, Neu Venture Capital, RRE Ventures, and New Atlantic Ventures
Series B (2014): $18M backed by SJF Ventures, Common Angels, New Atlantic Ventures, RRE Ventures, and City National Bank
Private Equity (2016): $9.8M, investors not publicly disclosed
Series C (2016): $35M led by Staley Capital
Key Investors in Yieldbot
Staley Capital
Staley Capital is an investment firm that specializes in providing growth capital for B2B technology companies, leveraging extensive experience to identify and capitalize on market opportunities.
kbs+ Ventures
K B Ventures operates within the Venture Capital & Private Equity sector, focusing on strategic investments to foster growth in technology-driven companies.
RRE Ventures
RRE Ventures is a venture capital firm dedicated to supporting founders at critical stages of their business journey, investing in innovative startups with long-term partnership potential.
What's next for Yieldbot?
With substantial enterprise-level backing and a recent strategic investment, Yieldbot is well-positioned for its next phase of growth. The company's focus on first-party data and privacy-centric targeting aligns with evolving industry regulations and consumer preferences. Future initiatives are likely to involve scaling its marketplace, enhancing its machine learning capabilities for more precise intent prediction, and expanding its reach within the premium publisher and advertiser ecosystem. This capital infusion will support product development and market penetration, solidifying Yieldbot's role in shaping the future of digital advertising.
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