What is Yieldbot?
Yieldbot operates as a sophisticated marketplace for real-time consumer intent, bridging the gap between premium content publishers and brand advertisers. By leveraging its proprietary IntentRank machine learning system, the company scores active consumer motivation to facilitate highly relevant brand messaging. Unlike conventional ad-tech platforms, Yieldbot prioritizes first-party data relationships, ensuring a privacy-conscious approach that resonates with modern digital marketing requirements. With a footprint spanning major US cities and a client base including over half of the Top 100 US advertisers, the company has solidified its role as a critical infrastructure provider for data-driven media buying.
How much funding has Yieldbot raised?
Yieldbot has raised a total of $73.8M across 7 funding rounds:
Other Financing Round
$1.2M
Angel/Seed
$805K
Series A
$4.2M
Private Equity
$4.9M
Series B
$18M
Private Equity
$9.8M
Series C
$35M
Other Financing Round (2010): $1.2M with participation from David Tisch, Betaworks, Howard Lindzon, CVP, BoxGroup, and RRE Ventures
Angel/Seed (2010): $805K led by RRE Ventures, Common Angels, and Betaworks
Series A (2012): $4.2M supported by RRE Ventures, kbs+p Ventures, CommonAngels, New Atlantic Ventures, and Neu Venture Capital
Private Equity (2013): $4.9M featuring Neu Venture Capital, RRE Ventures, Common Angels, New Atlantic Ventures, and kbs+ Ventures
Series B (2014): $18M backed by RRE Ventures, City National Bank, SJF Ventures, Common Angels, and New Atlantic Ventures
Private Equity (2016): $9.8M, investors not publicly disclosed
Series C (2016): $35M led by Staley Capital
Key Investors in Yieldbot
RRE Ventures
RRE Ventures is a venture capital firm dedicated to supporting founders at critical stages of their business journey, focusing on long-term partnerships and innovative technology startups.
New Atlantic Ventures
New Atlantic Ventures is a venture capital firm specializing in seed and early-stage technology investments, with a strong focus on advertising technology and digital media innovations.
CommonAngels
CommonAngels is an investment group that provides capital and strategic support to early-stage technology companies, fostering growth through a network of experienced entrepreneurs and investors.
What's next for Yieldbot?
With the successful closure of its latest financing round, Yieldbot is well-positioned to accelerate its product development and expand its market reach. The strategic focus will likely shift toward enhancing the predictive capabilities of its IntentRank engine and deepening its integration with enterprise-level advertising stacks. As the digital ecosystem continues to move away from third-party cookies, Yieldbot's first-party data model provides a distinct competitive advantage. Future growth will likely involve scaling its publisher network and refining its machine learning algorithms to maintain superior media performance metrics in an increasingly complex digital advertising environment.
See full Yieldbot company page
