What is Yasso?
Yasso has carved a niche in the frozen dessert market by offering a healthier alternative to traditional ice cream. Their product line encompasses bars, spoonables, poppables, and sandwiches, all crafted from Greek yogurt. The brand emphasizes high protein content and low calorie counts, appealing directly to health-conscious consumers seeking indulgent yet guilt-free options. Beyond its product offerings, Yasso actively supports community health and wellness initiatives through the Yasso Game On! Foundation, underscoring a commitment to holistic well-being.
How much funding has Yasso raised?
Yasso has raised a total of $12.6M across 3 funding rounds:
Private Equity
$4M
Private Equity
$2.5M
Private Equity
$6.1M
Private Equity (2013): $4M, investors not publicly disclosed
Private Equity (2014): $2.5M, investors not publicly disclosed
Private Equity (2015): $6.1M, investors not publicly disclosed
What's next for Yasso?
The recent enterprise-level capital infusion positions Yasso for significant expansion and market penetration. This strategic investment will likely fuel further product development, enhance manufacturing capabilities, and broaden distribution channels. As Yasso continues to grow, it is poised to capture a larger share of the health-focused food market, potentially exploring new product categories or international markets. The company's focus on innovation and its established brand loyalty suggest a strong trajectory for future growth and increased market influence.
See full Yasso company page