Yami Funding: How Much Did They Raise & Key Investors

How Much Did Yami Raise?
Funding & Key Investors

Yami, the prominent Asian American-centric e-commerce platform, has successfully secured a major strategic investment, bringing its total capital accumulation to $61M. This latest infusion of $50M underscores the company's robust growth trajectory and its pivotal role in bridging the gap between Asian consumer goods and the North American market. By leveraging this significant financial backing, Yami continues to solidify its position as a leader in the digital retail space, catering to a diverse demographic with an expansive catalog of food, beauty, and lifestyle products.

The company's funding history reflects a disciplined approach to scaling, moving from early-stage support to major enterprise-level financing. This progression highlights investor confidence in Yami's unique business model and its ability to navigate the complexities of cross-border supply chains and localized consumer demand.

What is Yami?

Yami

Retail

Grocery Retail

Department Stores, Shopping Centers & Superstores

Established in 2013, Yami has evolved from a niche marketplace into a comprehensive digital ecosystem. The platform specializes in providing Asian snacks, health and beauty products, home appliances, and literature to the Asian American community. By maintaining a sophisticated logistics network and a curated product selection, Yami has effectively captured a significant share of the ethnic e-commerce market. Its market position is defined by its ability to integrate traditional retail convenience with the specific cultural preferences of its user base, effectively serving as a primary gateway for Asian brands entering the United States.

How much funding has Yami raised?

Yami has raised a total of $61M across 3 funding rounds:

2017

Series A

$10M

2020

Debt

$1M

2022

Series B

$50M

Series A (2017): $10M with participation from K2vc, GGV capital, and New Oriental Education & Technology Group, Inc

Debt (2020): $1M led by PPP

Series B (2022): $50M supported by GGV Capital, Balsam Bay Partners, JPMorgan Chase, and Altos Ventures

Key Investors in Yami

GGV Capital

A global venture firm that invests in local founders across seed-to-growth stages, with a strong focus on social, internet, and enterprise technology sectors.

Altos Ventures

A Silicon Valley-based venture capital firm that supports early to growth-stage technology companies in both consumer and enterprise sectors.

K2vc

A specialized early-stage investment firm focusing on technological advancement, industrial upgrades, and innovative business models.

What's next for Yami?

With the recent influx of capital, Yami is well-positioned to accelerate its operational scaling and technological infrastructure development. The strategic focus will likely shift toward enhancing supply chain efficiency, expanding its product categories, and deepening its market penetration across North America. As the company matures, the emphasis will remain on optimizing the customer experience through data-driven personalization and logistics innovation, ensuring that Yami remains the premier destination for Asian-centric consumer goods in an increasingly competitive digital landscape.

See full Yami company page

See More Financial Insights