What is Yaga?
Yaga operates as a dynamic online marketplace connecting individuals for the buying and selling of new and preloved fashion items. The platform empowers users to safely purchase directly from the wardrobes of others within their community or to establish their own virtual shops, thereby monetizing unused apparel. This model fosters a community-driven approach to fashion consumption, promoting sustainability and offering a unique shopping experience.
How much funding has Yaga raised?
Yaga has raised a total of $2.2M across 1 funding round:
Angel/Seed
$2.2M
Angel/Seed (2022): $2.2M with participation from Startup Wise Guys, Trind Ventures, Rubylight Investments, and Specialist VC
Key Investors in Yaga
Startup Wise Guys
Startup Wise Guys is a global accelerator fund focused on empowering passionate B2B startup founders through mentorship, funding, and a vast international network. They offer tailored programs for startups at various stages, including building, growing, and scaling, with a specific focus on verticals such as cybersecurity, fintech, and sustainability.
Trind Ventures
Trind VC is a seed-stage venture fund that focuses on investing in startups with a consumer or community component, primarily in Northern and Central Europe. They leverage over 20 years of experience in business angel, founder, and venture capital to support enthusiastic teams and scalable solutions.
Rubylight Investments
Berthin Consultancy specializes in providing comprehensive marketing services to help businesses develop effective marketing strategies, manage campaigns, and conduct market research. They offer flexible service options, either for specific projects or on a retainer basis.
What's next for Yaga?
With the infusion of major strategic investment, Yaga is positioned for significant advancement. The company is expected to leverage this capital to scale its operations, enhance its technological infrastructure, and potentially expand into new markets or product categories. This enterprise-level funding signals strong investor confidence in Yaga's business model and its capacity to capture a larger share of the burgeoning online fashion resale market. Future developments will likely focus on strengthening community engagement and optimizing the user experience for both buyers and sellers.
See full Yaga company page
