What is XeThru?
NOVELDA, operating under the XeThru brand, specializes in the development of ultra-wideband human presence sensors. These sensors are engineered to detect minute movements, offering a sophisticated solution for consumer electronics, smart buildings, and automotive applications. By focusing on the intersection of user wellbeing and energy efficiency, the company provides developers and businesses with the tools necessary to create responsive, intelligent environments. Their product portfolio, which includes UWB proximity and occupancy sensors, is designed to redefine how users interact with their surroundings, ensuring both security and comfort through advanced signal processing.
How much funding has XeThru raised?
XeThru has raised a total of $12M across 1 funding round:
Series A
$12M
Series A (2014): $12M with participation from Sparebank 1, Investinor, and Alliance Venture
Key Investors in XeThru
Alliance Venture
A Nordic venture capital firm that invests in exceptional early-stage tech companies founded by Nordic entrepreneurs with global ambitions.
Investinor
An investment company that collaborates with entrepreneurs to develop promising businesses into world leaders through sustainable investments and expertise.
Sparebank 1
A prominent Norwegian financial institution providing a comprehensive range of banking products and strategic financial services.
What's next for XeThru?
With the recent capital infusion, XeThru is poised to transition from a development-focused entity to a market-leading provider of sensing solutions. The strategic roadmap involves deepening its penetration into the automotive sector, where its vital signs monitoring technology offers significant safety advantages. Furthermore, the company is expected to expand its distribution network, enabling broader adoption of its UWB sensors in smart building management systems. By maintaining a focus on long-term scalability and technological superiority, XeThru is set to capitalize on the increasing global demand for non-intrusive, high-accuracy sensing hardware.
See full XeThru company page