What is XeThru?
XeThru, operating under the NOVELDA brand, specializes in the design and manufacture of ultra-wideband human presence sensors. These sensors are engineered to detect minute physiological movements, including heartbeat and respiration, with unparalleled reliability. The company's product portfolio, which includes UWB proximity and occupancy sensors, serves a diverse range of sectors such as smart building management, automotive safety, and consumer electronics. By providing developers and businesses with advanced sensing capabilities, XeThru enables the creation of environments that are not only more energy-efficient but also more responsive to human needs. Their market position is defined by a commitment to redefining product interaction through high-fidelity data acquisition.
How much funding has XeThru raised?
XeThru has raised a total of $12M across 1 funding round:
Series A
$12M
Series A (2014): $12M with participation from Investinor, Alliance Venture, and Sparebank 1
Key Investors in XeThru
Investinor
Investinor AS is an investment company that collaborates with entrepreneurs, startups, and other investors to develop selected promising businesses into world leaders, focusing on sustainable innovation.
Alliance Venture
Alliance Venture Capital is a Nordic venture capital firm that invests in exceptional early-stage tech companies founded by Nordic entrepreneurs with global ambitions.
Sparebank 1
SpareBank 1 is a prominent Norwegian financial institution providing a comprehensive range of banking products and services to support regional and national economic growth.
What's next for XeThru?
With the infusion of this latest capital, XeThru is well-positioned to accelerate its research and development roadmap, focusing on the next generation of UWB sensor integration. The company aims to deepen its footprint in the automotive and smart building sectors, where the demand for non-contact, high-accuracy sensing is reaching a critical inflection point. Strategic priorities include scaling manufacturing capabilities to meet global demand and expanding its ecosystem of partners and distributors. As XeThru continues to refine its sensing algorithms, the firm is expected to play a central role in the evolution of the Internet of Things (IoT) and ambient intelligence, ensuring that user wellbeing and energy optimization remain at the core of its technological advancements.
See full XeThru company page
