What is xAd?
xAd operates as a global location marketplace, utilizing patented technology to bridge the gap between digital advertising and physical consumer behavior. By identifying the precise location of mobile devices at scale, the platform enables nearly 1 million advertisers to drive measurable in-store traffic and sales. This location-based intelligence is central to the company's value proposition, allowing brands to deliver contextually relevant mobile experiences that resonate with users in real-time. As a pioneer in the adtech space, xAd has redefined how enterprise-level organizations approach mobile marketing, moving beyond simple impressions to focus on high-intent, location-aware engagement.
How much funding has xAd raised?
xAd has raised a total of $119.8M across 8 funding rounds:
Series A
$15M
Private Equity
$4.3M
Private Equity
$4M
Unspecified
$9M
Series C
$5M
Series D
$35M
Series E
$42.5M
Debt
$5M
Series A (2008): $15M with participation from Emergence, Palisades Ventures, SoftBank Group Corp, and Sorrento Ventures
Private Equity (2010): $4.3M led by Emergence Capital Partners
Private Equity (2011): $4M, investors not publicly disclosed
Unspecified (2011): $9M featuring Silicon Valley Bank, Emergence Capital Partners, Palisades Ventures, and SoftBank Capital
Series C (2012): $5M backed by SoftBank Group, Emergence, Sorrento Ventures, and Palisades Growth Capital
Series D (2014): $35M with participation from Institutional Venture Partners, Silicon Valley Bank, Emergence Capital Partners, and Softbank Capital
Series E (2016): $42.5M led by IVP, Emergence Capital Partners, Eminence Capital, and W Capital Partners
Debt (2020): $5M supported by PPP
Key Investors in xAd
Institutional Venture Partners
IVP is a Menlo Park-based later-stage venture capital firm that raises large growth funds and invests in high-growth technology companies, typically supporting them through scale-up and IPO or M&A exits.
Emergence Capital Partners
Emergence is a leading venture capital firm focused on early-stage enterprise companies, dedicated to partnering with businesses that are fundamentally changing how the world works.
SoftBank Group Corp
SoftBank Group is a global technology holding company that leverages its vast investment platforms to back businesses capable of shaping the next phase of the Information Revolution.
What's next for xAd?
Looking ahead, xAd is well-positioned to capitalize on the increasing demand for data-driven marketing solutions. The infusion of capital from its latest funding rounds provides the necessary runway to enhance its machine learning capabilities and deepen its analytical insights. As the digital advertising ecosystem continues to evolve, the company is expected to focus on further integrating its location intelligence into broader enterprise software suites. By maintaining its focus on high-growth markets and operational excellence, xAd remains a critical partner for brands seeking to optimize their mobile advertising spend and achieve superior return on investment through sophisticated, location-centric strategies.
See full xAd company page
