What is xAd?
xAd operates as the global location marketplace, specializing in creating impactful mobile advertising experiences by utilizing the context of location. The company's proprietary technology precisely identifies user locations at scale, enabling marketers to drive in-store traffic and sales. With a reach extending to nearly one million advertisers and impacting 300 million unique devices across 300 billion mobile moments monthly, xAd is a key enabler of location-based advertising strategies.
How much funding has xAd raised?
xAd has raised a total of $119.8M across 8 funding rounds:
Series A
$15M
Private Equity
$4.3M
Private Equity
$4M
Unspecified
$9M
Series C
$5M
Series D
$35M
Series E
$42.5M
Debt
$5M
Series A (2008): $15M with participation from Sorrento Ventures, Palisades Ventures, SoftBank Group, and Emergence
Private Equity (2010): $4.3M led by Emergence Capital Partners
Private Equity (2011): $4M, investors not publicly disclosed
Unspecified (2011): $9M featuring Silicon Valley Bank, SoftBank Capital, Palisades Ventures, and Emergence Capital Partners
Series C (2012): $5M backed by Emergence, Palisades Growth Capital, SoftBank Group, and Sorrento Ventures
Series D (2014): $35M with participation from Emergence Capital Partners, Institutional Venture Partners, Silicon Valley Bank, and Softbank Capital
Series E (2016): $42.5M led by W Capital Partners, Emergence Capital Partners, IVP, and Eminence Capital
Debt (2020): $5M supported by PPP
Key Investors in xAd
Sorrento Ventures
Sorrento Ventures is a venture capital firm with a history of investing in technology companies, managing multiple funds with significant committed capital and actively seeking new investment opportunities.
Palisades Ventures
Palisades Growth Capital is a private equity investor focused on providing growth capital to mid-sized enterprise software and tech-enabled companies, aiming to enhance performance through strategic scaling and operational improvements.
SoftBank Group
SoftBank Group is a global technology holding company that invests in and drives innovation across various sectors, including telecommunications, internet services, and artificial intelligence, leveraging its substantial investment platforms like the SoftBank Vision Fund.
What's next for xAd?
The recent major strategic investment signals xAd's ongoing commitment to expanding its capabilities and market reach within the dynamic mobile advertising landscape. This capital infusion is expected to fuel further innovation in its patented location technology and enhance its ability to deliver measurable results for advertisers seeking to connect with consumers based on their physical presence and behavior. The company's trajectory suggests a continued focus on refining its data-driven advertising solutions and solidifying its position as a leader in the location marketplace.
See full xAd company page
