What is Wisetack?
Wisetack provides specialized customer financing solutions tailored for home service businesses, including HVAC, plumbing, and electrical contractors. By enabling service professionals to offer their clients flexible monthly payment options, such as extended 0% APR plans for up to 24 months, the company effectively lowers the barrier to entry for high-ticket home improvements. Beyond the home services sector, Wisetack has expanded its utility into auto repair, dental, and veterinary services, positioning itself as a versatile financial intermediary. The platform simplifies the financing process, allowing businesses to focus on operational excellence while providing customers with transparent and accessible payment alternatives.
How much funding has Wisetack raised?
Wisetack has raised a total of $78.3M across 4 funding rounds:
Angel/Seed
$4M
Series A
$15M
Series B
$45M
Debt
$14.3M
Angel/Seed (2019): $4M with participation from Greylock Partners, Ulu Ventures, Conversion Capital, and Bain Capital
Series A (2019): $15M led by Bain Capital, Oak HC/FT, Greylock Partners, and Ulu Ventures
Series B (2021): $45M supported by Bain Capital, Greylock Partners, and Insight Partners
Debt (2025): $14.3M, investors not publicly disclosed
Key Investors in Wisetack
Bain Capital
A global private investment firm with extensive experience in capital solutions, providing flexible funding and strategic value-add services to support long-term growth.
Greylock Partners
One of the oldest U.S. venture capital firms, specializing in early-stage technology and fintech investments with a history of backing market-defining companies.
Insight Partners
A global venture capital and private equity firm that focuses on high-growth software companies, providing operational support and scaling expertise.
What's next for Wisetack?
With this latest capital injection, Wisetack is well-positioned to accelerate its product development and expand its footprint within the broader service economy. The company's strategic focus will likely center on enhancing its proprietary underwriting technology and deepening its integration with existing field service management software. As the demand for embedded finance continues to rise, Wisetack is poised to leverage its robust financial backing to capture additional market share, refine its customer acquisition strategies, and potentially explore new vertical markets that require seamless, integrated payment solutions.
See full Wisetack company page
