What is Wild UK?
Founded in 2019, Wild UK operates at the intersection of environmental sustainability and personal care innovation. The company specializes in refillable bathroom essentials, including natural deodorants, body washes, and shampoo bars, all designed to eliminate single-use plastic waste. By utilizing a subscription-based direct-to-consumer model alongside a robust retail network of over 4,000 locations, Wild UK has successfully captured a significant share of the eco-conscious consumer market. Their product line, which emphasizes vegan, cruelty-free, and natural-origin ingredients, addresses the growing demand for ethical alternatives in the personal care industry. The company's ability to maintain high-quality standards while scaling its supply chain has been instrumental in its rapid ascent within the UK market.
How much funding has Wild UK raised?
Wild UK has raised a total of $10.1M across 2 funding rounds:
Angel/Seed
$3.3M
Unspecified
$6.8M
Angel/Seed (2020): $3.3M with participation from Jam Jar Investments
Unspecified (2022): $6.8M led by JamJar Investments, Creator Collective Capital, and Slingshot Ventures
Key Investors in Wild UK
JamJar Investments
A London-based venture capital firm founded by the creators of Innocent Drinks, specializing in early-stage consumer technology and FMCG brands.
Creator Collective Capital
An investment group focused on backing high-growth consumer brands that leverage community-driven marketing and digital-first strategies.
Slingshot Ventures
A venture capital firm that provides strategic capital and operational support to early-stage companies aiming to disrupt traditional retail and consumer markets.
What's next for Wild UK?
With the support of its latest funding, Wild UK is expected to prioritize international expansion and the optimization of its retail distribution channels. The strategic focus will likely shift toward enhancing manufacturing efficiencies to support the increased demand for its compostable, plastic-free refills. Furthermore, the company is well-positioned to explore new product categories that align with its core mission of reducing household waste. As the firm matures, the integration of advanced supply chain logistics and continued investment in brand equity will be critical to maintaining its competitive advantage against legacy FMCG incumbents. The current funding context suggests a move toward long-term operational sustainability and potential entry into new geographic markets, further cementing its role as a leader in the sustainable consumer goods revolution.
See full Wild UK company page
