What is Whale?
Founded in 2017, Whale has evolved into a critical infrastructure provider for over 4,000 companies worldwide. By moving beyond traditional retail analytics, the company offers a comprehensive suite of marketing and operations software designed to unlock business potential. Headquartered in Singapore, Whale serves as a central hub for retail, marketing, and IT teams, providing the data-driven insights necessary to navigate complex consumer landscapes. Its platform acts as a catalyst for digital transformation, enabling organizations to streamline workflows and optimize performance through advanced technological integration.
How much funding has Whale raised?
Whale has raised a total of $100M across 1 funding round:
Series C
$100M
Series C (2026): $100M with participation from MTR Lab, Hyundai Motor Group, Gentree Fund, Linear Capital, Singtel Innov8, Charisma, Krungsri Finnovate, CMB International Capital, SMBC Asia Rising Fund, Bosch Ventures, and MDI Ventures
Key Investors in Whale
MTR Lab
A wholly owned subsidiary of MTR Corporation Limited, MTR Lab focuses on investing in smart technologies and innovative solutions that support long-term growth and operational excellence.
Linear Capital
A Frontier Tech Fund founded in 2014, specializing in early-stage investments in AI software, hardware, and manufacturing applications with over $2 billion in assets under management.
Gentree Fund
A venture capital fund focused on early and growth-stage startups in the Philippines, providing financial backing and strategic advice to foster digital ecosystem growth in Southeast Asia.
What's next for Whale?
The infusion of capital from this latest round is expected to catalyze Whale's next phase of growth, focusing on product innovation and market penetration. As the company transitions into a more mature enterprise-level lifecycle stage, the strategic backing from its diverse investor base will be instrumental in navigating competitive headwinds. Future initiatives will likely prioritize the enhancement of its AI-driven analytics capabilities and the expansion of its service offerings to support larger, multinational retail conglomerates. By leveraging its existing network and the expertise of its financial partners, Whale is poised to redefine the standards of retail operations management on a global scale.
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