What is WeAre8?
WeAre8, also known as The People's Platform, operates on a robust data and AI engine designed to foster large-scale relationships between brands and individuals. The platform enables brands to leverage micro-targeting strategies to identify and sponsor individuals who then function as their most effective media channels. Participants who accept sponsorships are compensated for engaging with, sharing, or creating high-quality branded content, creating a symbiotic ecosystem for advertising and content creation.
How much funding has WeAre8 raised?
WeAre8 has raised a total of $19.2M across 2 funding rounds:
Angel/Seed
$4.2M
Series B
$15M
Angel/Seed (2014): $4.2M, investors not publicly disclosed
Series B (2022): $15M led by Centerstone Capital and Channel 4
Key Investors in WeAre8
Centerstone Capital
Centerstone Capital is a global merchant bank specializing in mergers and acquisitions, private placements, and principal investments, with a focus on technology and media sectors. Their involvement suggests a strategic financial partnership aimed at accelerating WeAre8's growth.
Channel 4
Channel 4, a prominent public service broadcaster, has invested in WeAre8, indicating a strategic interest in innovative media distribution and audience engagement platforms.
What's next for WeAre8?
The recent major strategic investment indicates a pivotal growth phase for WeAre8, likely focused on scaling its AI-driven infrastructure and expanding its market reach. This enterprise-level funding suggests a strategic alignment with investors aiming to capitalize on the evolving landscape of digital advertising and direct consumer engagement. WeAre8 is poised to further solidify its position as a leader in enabling brands to build authentic connections through its unique sponsorship model.
See full WeAre8 company page
