What is WeAre8?
WeAre8 operates as a sophisticated People's Platform, functioning as a decentralized media channel that empowers brands to engage with audiences through precise micro-targeting. Unlike traditional advertising models that rely on passive consumption, WeAre8 incentivizes users to interact with high-quality branded content. The platform utilizes a robust AI engine to facilitate these connections, ensuring that individuals are fairly compensated for their time and attention. This infrastructure effectively transforms the user base into a powerful, distributed media network, allowing brands to achieve scale while maintaining authentic engagement. By bridging the gap between corporate marketing objectives and individual user value, WeAre8 is carving out a unique niche in the attention economy, moving beyond standard programmatic advertising to foster a more equitable digital ecosystem.
How much funding has WeAre8 raised?
WeAre8 has raised a total of $19.2M across 2 funding rounds:
Angel/Seed
$4.2M
Series B
$15M
Angel/Seed (2014): $4.2M, investors not publicly disclosed
Series B (2022): $15M led by Centerstone Capital and Channel 4
Key Investors in WeAre8
Centerstone Capital
Centerstone Capital is a global merchant bank specializing in mergers and acquisitions, private placements, and principal investments across the technology and media sectors.
Channel 4
A prominent public-service broadcaster and media entity with a strategic interest in innovative digital platforms and content distribution models.
Undisclosed Investor
Undisclosed investor participating in the funding round.
What's next for WeAre8?
With the infusion of this major strategic investment, WeAre8 is expected to focus on scaling its technical infrastructure and expanding its market reach. The company will likely prioritize the enhancement of its AI-driven targeting capabilities to improve conversion metrics for enterprise partners. Furthermore, the strategic backing from institutional investors suggests a roadmap that includes aggressive user acquisition and the potential for deeper integration into global media supply chains. As the platform matures, the focus will shift toward optimizing the unit economics of its sponsorship model, ensuring that the value exchange between brands and individuals remains sustainable as the network grows. This phase of development is critical for establishing WeAre8 as a dominant force in the next generation of digital advertising.
See full WeAre8 company page
