What is WeAre8?
WeAre8 operates as 'The People's Platform,' leveraging a sophisticated data and AI engine to facilitate large-scale relationship building between brands and consumers. The platform enables brands to utilize micro-targeting strategies to identify and sponsor individuals who then act as powerful media channels. Participants who accept sponsorships are compensated for engaging with, sharing, or creating high-quality branded content. This model positions WeAre8 at the intersection of advertising technology, social media, and influencer marketing, aiming to redefine how brands connect with their audiences in an increasingly fragmented digital landscape.
How much funding has WeAre8 raised?
WeAre8 has raised a total of $19.2M across 2 funding rounds:
Angel/Seed
$4.2M
Series B
$15M
Angel/Seed (2014): $4.2M, investors not publicly disclosed
Series B (2022): $15M led by Centerstone Capital and Channel 4
Key Investors in WeAre8
Centerstone Capital
Centerstone Capital is a global merchant bank specializing in mergers and acquisitions, private placements, and principal investments across various industries including Technology and Sports/Media/Entertainment. They focus on companies seeking growth equity and strategic guidance, with typical transactions ranging from $100 million to $2 billion.
Channel 4
Channel 4 is a publicly-owned but commercially-funded UK broadcaster, known for its innovative programming and commitment to public service. Its investment in WeAre8 suggests a strategic interest in new media platforms and audience engagement technologies.
What's next for WeAre8?
The recent major strategic investment in WeAre8 signals a pivotal phase for the company, likely focused on scaling its operations, enhancing its AI capabilities, and expanding its market reach. As an enterprise-level funding recipient, WeAre8 is poised to further develop its infrastructure for brands seeking to build direct relationships with consumers. Future developments may include deeper integration of its data analytics for more precise campaign targeting and potentially exploring new monetization avenues within the creator economy. The company's emphasis on compensating individuals for content engagement suggests a commitment to a more equitable and transparent advertising ecosystem.
See full WeAre8 company page
