What is WeAre8?
WeAre8 operates as a sophisticated People's Platform, functioning as a decentralized media channel that empowers brands to engage with audiences through precise micro-targeting. Unlike traditional advertising models that rely on passive consumption, WeAre8 incentivizes users by compensating them for their attention and engagement with high-quality branded content. This infrastructure effectively transforms the consumer base into a powerful, active media network. By utilizing advanced AI, the company provides the necessary technical framework for brands to build authentic, scalable relationships with individuals, thereby optimizing marketing spend while simultaneously providing tangible value to the end-user. This dual-sided marketplace approach addresses the growing demand for transparency and fairness in the digital advertising ecosystem.
How much funding has WeAre8 raised?
WeAre8 has raised a total of $19.2M across 2 funding rounds:
Angel/Seed
$4.2M
Series B
$15M
Angel/Seed (2014): $4.2M, investors not publicly disclosed
Series B (2022): $15M led by Centerstone Capital and Channel 4
Key Investors in WeAre8
Centerstone Capital
Centerstone Capital is a global merchant bank specializing in mergers and acquisitions, private placements, and principal investments across the technology and media sectors.
Channel 4
A prominent public-service broadcaster that invests in innovative media technologies to enhance audience engagement and digital content distribution.
Undisclosed Investor
Undisclosed investor participating in the funding round.
What's next for WeAre8?
With this major enterprise-level funding, WeAre8 is expected to scale its operational capacity and expand its reach across key global markets. The strategic focus will likely center on enhancing its AI engine to improve targeting accuracy and increasing the volume of brand partnerships. As the company moves beyond its initial growth phase, the focus will shift toward solidifying its market position as a primary alternative to legacy advertising platforms. By prioritizing user-centric engagement, WeAre8 is well-positioned to capture a larger share of the digital marketing budget, particularly as brands seek more ethical and effective ways to connect with their target demographics in an increasingly fragmented media environment.
See full WeAre8 company page
