What is Way Better?
Way Better is a digital health company that leverages gamification to encourage healthier lifestyles. Since its inception in 2013, the company has developed a suite of games designed to promote weight loss, reduce sedentary behavior, increase physical activity, and aid in smoking cessation. With nearly a million customers, Way Better has successfully motivated its user base to collectively lose 13 million pounds and achieve 100 million miles walked and run. The company's model incentivizes positive health outcomes by paying out substantial rewards to its winners, demonstrating a unique approach to sustained engagement in health and wellness.
How much funding has Way Better raised?
Way Better has raised a total of $1M across 2 funding rounds:
Private Equity
$669K
Debt
$350K
Private Equity (2015): $669K, investors not publicly disclosed
Debt (2020): $350K led by PPP
Key Investors in Way Better
PPP
Public-Private Partnership
What's next for Way Better?
The recent major strategic investment signals a new phase of growth and potential expansion for Way Better. This capital infusion is likely to fuel further development of its gamified health platforms, enhance user acquisition strategies, and potentially explore new verticals within the digital wellness market. The company's proven track record of customer engagement and tangible health results positions it favorably for continued success and further strategic partnerships in the enterprise-level funding landscape.
See full Way Better company page
