What is Wantable?
Established in 2012 and headquartered in Wisconsin, Wantable operates at the intersection of human expertise and algorithmic precision. By leveraging a sophisticated combination of professional stylists and data-driven technology, the company provides a curated shopping experience that addresses the growing consumer demand for personalized retail. This hybrid model allows Wantable to maintain high engagement levels while optimizing inventory management and customer retention, positioning it as a significant entity in the direct-to-consumer fashion market.
The company's growth strategy has been characterized by a disciplined approach to financing, moving from early-stage private equity to more complex debt instruments. This evolution reflects a transition from a nascent startup to a mature enterprise capable of sustaining operations through diverse economic cycles, including the strategic utilization of debt financing to bolster liquidity during periods of market volatility.
How much funding has Wantable raised?
Wantable has raised a total of $6.1M across 5 funding rounds:
Private Equity
$800K
Series A
$1.5M
Series B
$2M
Series C
$813K
Debt
$1M
Private Equity (2012): $800K, investors not publicly disclosed
Series A (2014): $1.5M, investors not publicly disclosed
Series B (2016): $2M, investors not publicly disclosed
Series C (2016): $813K, investors not publicly disclosed
Debt (2020): $1M backed by PPP
Key Investors in Wantable
PPP
Public-Private Partnership
Undisclosed Investor
Undisclosed investor participating in the funding round.
Undisclosed Investor
Undisclosed investor participating in the funding round.
What's next for Wantable?
Looking ahead, Wantable is well-positioned to leverage its recent capital injection to further refine its personalization engine and enhance its supply chain logistics. As the retail sector continues to shift toward hyper-personalized experiences, the company's ability to integrate advanced data analytics with human-centric styling will be critical. Future strategic initiatives are expected to focus on deepening market penetration, exploring new product categories, and potentially optimizing its technological infrastructure to support increased transaction volumes. By maintaining its focus on the synergy between stylist intuition and machine learning, Wantable remains a compelling case study in the successful application of technology to traditional retail models.
See full Wantable company page
