What is WaitWhat?
Founded in 2017, WaitWhat operates as a specialized media invention studio dedicated to the development, production, and distribution of wholly-owned media properties. The company distinguishes itself by focusing on the creation of new categories and formats that possess inherent scalability. Its portfolio includes the Webby award-winning Masters of Scale podcast, hosted by LinkedIn co-founder Reid Hoffman, and the thought-provoking series Should This Exist?, hosted by Caterina Fake. By prioritizing the intersection of technology, human impact, and storytelling, WaitWhat occupies a unique niche in the media ecosystem, effectively bridging the gap between high-quality content production and innovative business modeling.
How much funding has WaitWhat raised?
WaitWhat has raised a total of $16.3M across 2 funding rounds:
Series A
$4.3M
Series B
$12M
Series A (2019): $4.3M with participation from Liminal Ventures, Burda Principal, and Cue Ball
Series B (2021): $12M led by Burda Principal Investments, Raga Partners, Emerson Collective, Lupa Systems, Capital One Ventures, Reid Hoffman, Gingerbread Capital, Cue Ball, and Maywic Select Investments
Key Investors in WaitWhat
Burda Principal Investments
Burda Principal Investments provides long-term growth equity for fast-growing digital technology and media companies, backed by the European conglomerate Hubert Burda Media.
Emerson Collective
Emerson Collective invests in purpose-driven entrepreneurs and innovators, focusing on complex challenges in education, economic mobility, and the environment.
Cue Ball
Cue Ball is a purpose-driven, people-first investment firm that partners with entrepreneurs to create durable, compounding value at the intersection of purpose and profit.
What's next for WaitWhat?
With the recent influx of capital, WaitWhat is well-positioned to accelerate its strategic roadmap, focusing on the expansion of its existing media properties and the incubation of new, genre-defining formats. The company is expected to leverage these resources to deepen its audience engagement strategies and explore new distribution channels that align with its long-term vision of creating durable, compounding value. As the media landscape continues to evolve, WaitWhat's focus on purpose-driven content and intellectual property ownership provides a robust foundation for sustained growth and market leadership in the digital age.
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