What is WaitWhat?
Founded in 2017 and headquartered in New York City, WaitWhat operates as a media invention company. Its core mission involves investing in, developing, producing, and distributing wholly-owned media properties. The company's strategic focus is on creating novel genres, categories, and formats of content designed for scalability. WaitWhat is recognized for producing the Webby Award-winning Masters of Scale podcast, hosted by LinkedIn Co-founder Reid Hoffman, and Should this Exist?, a property exploring the societal impact of technology, hosted by Caterina Fake. This unique business model positions WaitWhat at the forefront of media innovation, aiming to redefine content consumption and creation.
How much funding has WaitWhat raised?
WaitWhat has raised a total of $16.3M across 2 funding rounds:
Series A
$4.3M
Series B
$12M
Series A (2019): $4.3M with participation from Liminal Ventures, Burda Principal, and Cue Ball
Series B (2021): $12M led by Capital One Ventures, Reid Hoffman, Maywic Select Investments, Gingerbread Capital, Cue Ball, Burda Principal Investments, Emerson Collective, Lupa Systems, and Raga Partners
Key Investors in WaitWhat
Capital One Ventures
Capital One Ventures is the venture capital arm of Capital One, focusing on investments in companies that align with Capital One's strategic interests in financial technology, data analytics, and customer experience.
Reid Hoffman
Reid Hoffman is a prominent entrepreneur and investor, co-founder of LinkedIn. His investment focus often includes technology, AI, and companies with strong network effects, leveraging his extensive experience in building and scaling digital platforms.
Maywic Select Investments
Maywic Select Investments is an investment firm that partners with early and growth-stage companies, particularly those in consumer products and retail sectors that promote healthy lifestyles and wellness. They provide strategic guidance and resources to support entrepreneurial growth.
What's next for WaitWhat?
With the recent influx of major strategic investment, WaitWhat is poised for accelerated expansion and further development of its media properties. The company's consistent ability to attract substantial capital, including its Series B financing, suggests a trajectory towards scaling its operations and potentially exploring new content verticals or distribution channels. The ongoing backing from prominent investors indicates a strategic focus on leveraging its established platforms, such as Masters of Scale, to solidify its market position and drive future revenue growth. WaitWhat's commitment to inventing new media formats positions it as a key player in the evolving digital media landscape.
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