What is WaitWhat?
Founded in 2017, WaitWhat operates as a specialized media invention company dedicated to the creation, production, and distribution of wholly-owned media assets. By focusing on the development of new formats and categories, the firm has successfully launched high-impact properties such as the Webby award-winning Masters of Scale podcast, hosted by LinkedIn co-founder Reid Hoffman, and the thought-provoking series Should this Exist?, hosted by Caterina Fake. WaitWhat distinguishes itself by prioritizing the creation of scalable, high-quality content that challenges traditional media paradigms and fosters deep audience engagement.
How much funding has WaitWhat raised?
WaitWhat has raised a total of $16.3M across 2 funding rounds:
Series A
$4.3M
Series B
$12M
Series A (2019): $4.3M with participation from Liminal Ventures, Burda Principal, and Cue Ball
Series B (2021): $12M led by Cue Ball, Burda Principal Investments, Emerson Collective, Lupa Systems, Raga Partners, Capital One Ventures, Maywic Select Investments, Gingerbread Capital, and Reid Hoffman
Key Investors in WaitWhat
Cue Ball
Cue Ball is a purpose-driven and people-first company focused on creating durable, compounding value at the intersection of purpose and profit.
Burda Principal Investments
Burda Principal Investments provides long-term growth equity for fast-growing digital technology and media companies as part of a major European conglomerate.
Emerson Collective
Emerson Collective invests in entrepreneurs and innovators driven by purpose, focusing on complex challenges in education, economic mobility, and the environment.
What's next for WaitWhat?
With the support of its recent strategic investment, WaitWhat is well-positioned to accelerate its mission of redefining media consumption. The firm is expected to leverage this capital to scale its existing portfolio and explore new frontiers in content distribution and audience interaction. By maintaining a focus on purpose-driven media and innovative storytelling, WaitWhat aims to solidify its role as a leader in the evolving digital media ecosystem, potentially expanding into new technological formats that align with its core mission of intellectual and cultural enrichment.
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