What is Wag!?
Founded in 2015 and headquartered in West Hollywood, California, Wag Labs, Inc. operates a sophisticated on-demand platform designed to streamline pet care. The company provides pet owners with immediate access to a vetted network of dog walkers, sitters, and boarding hosts, effectively digitizing traditional pet services. By utilizing a mobile-first approach, Wag Labs has positioned itself as a leader in the pet tech vertical, addressing the needs of urban pet owners who require reliable, on-demand solutions. The company's market position is defined by its ability to balance supply-side logistics with a seamless user experience, creating a scalable infrastructure that supports rapid expansion across diverse geographic regions.
How much funding has Wag! raised?
Wag! has raised a total of $321.4M across 4 funding rounds:
Angel/Seed
$2.5M
Series A
$4M
Series B
$15M
Private Equity
$300M
Angel/Seed (2015): $2.5M with participation from Social Leverage, Slow Ventures, Greylock Partners, Freestyle Capital, and RRE
Series A (2017): $4M led by Greylock Partners, Sherpa Ventures, Ludlow Ventures, General Catalyst, and Freestyle Capital
Series B (2017): $15M supported by RRE Ventures, Ludlow Ventures, Greylock Partners, Slow Ventures, Social Leverage, Structure Capital, Sherpa Ventures, and Freestyle Capital
Private Equity (2018): $300M featuring SoftBank Corp
Key Investors in Wag!
SoftBank Corp
A global technology holding company that drives innovation across telecommunications, AI, and robotics, focusing on scaling transformative businesses through its extensive investment platforms.
Greylock Partners
One of the oldest U.S. venture capital firms, specializing in early-stage technology investments across consumer internet, enterprise software, and fintech sectors.
Sherpa Ventures
A venture capital firm led by prominent investors and futurists, focusing on supporting technology-enabled companies and innovative transportation solutions.
What's next for Wag!?
Looking ahead, the strategic deployment of the $300M capital is expected to focus on deepening market penetration and enhancing the platform's technological capabilities. Given the company's history of major enterprise-level funding, the focus will likely shift toward optimizing unit economics and exploring new service verticals within the broader pet care ecosystem. As the company matures, the emphasis will remain on maintaining service quality while scaling operations to meet increasing demand. The backing from institutional investors suggests a long-term commitment to building a sustainable, category-defining enterprise that continues to disrupt traditional pet care models through innovation and operational excellence.
See full Wag! company page
