What is Wag!?
Founded in 2015 and headquartered in West Hollywood, California, Wag Labs, Inc. operates a sophisticated on-demand platform that facilitates instant access to dog walkers, sitters, and boarding hosts. The company functions as a digital marketplace, effectively bridging the gap between busy pet owners and reliable, background-checked caregivers. By integrating real-time tracking, seamless payment processing, and automated scheduling, Wag! has transformed the logistics of pet care into a streamlined, user-centric experience. Its market position is defined by its ability to scale rapidly in urban environments, utilizing a gig-economy model that prioritizes convenience and safety for pet owners while providing flexible earning opportunities for service providers.
How much funding has Wag! raised?
Wag! has raised a total of $321.4M across 4 funding rounds:
Angel/Seed
$2.5M
Series A
$4M
Series B
$15M
Private Equity
$300M
Angel/Seed (2015): $2.5M with participation from Freestyle Capital, Slow Ventures, Social Leverage, Greylock Partners, and RRE
Series A (2017): $4M led by Freestyle Capital, General Catalyst, Ludlow Ventures, Greylock Partners, and Sherpa Ventures
Series B (2017): $15M supported by Slow Ventures, RRE Ventures, Greylock Partners, Structure Capital, Freestyle Capital, Ludlow Ventures, Sherpa Ventures, and Social Leverage
Private Equity (2018): $300M featuring SoftBank Corp
Key Investors in Wag!
SoftBank Corp
SoftBank Group Corp. is a global technology holding company driving innovation across telecommunications, AI, and robotics, leveraging its Vision Fund to back transformative businesses.
General Catalyst
General Catalyst is a venture capital firm that partners with founders to accelerate growth and build enduring enterprises through deep sector expertise and operational support.
Greylock Partners
Greylock is a premier early-stage venture capital firm with a history of backing market-defining technology companies across consumer internet, enterprise software, and fintech sectors.
What's next for Wag!?
With the recent infusion of $300M, Wag! is poised to enter a new phase of strategic maturity. The company is expected to focus on deepening its market penetration in existing territories while potentially exploring new service verticals within the broader pet care ecosystem. The involvement of major institutional backers suggests a long-term commitment to scaling the platform's technological capabilities, particularly in areas such as AI-driven matching algorithms and enhanced safety protocols. As the company continues to evolve, the focus will likely shift toward sustainable unit economics and the solidification of its brand as the premier choice for on-demand pet services. Investors will be monitoring the firm's ability to maintain service quality at scale while navigating the complexities of the competitive gig-economy landscape.
See full Wag! company page
