What is Vuori?
Vuori designs and manufactures performance apparel for men and women, blending athletic functionality with a relaxed, coastal aesthetic. The brand integrates elements of surf, yoga, and music into its product lines, offering items such as performance joggers, shorts, hoodies, and outerwear. A core tenet of Vuori's philosophy is a commitment to sustainability, community, and ethical manufacturing practices, often highlighted through limited collections utilizing recycled materials. This focus on conscious production resonates with a growing consumer base seeking both quality activewear and environmentally responsible brands.
How much funding has Vuori raised?
Vuori has raised a total of $1.3B across 3 funding rounds:
Other Financing Round
$45M
Unspecified
$400M
Other Financing Round
$825M
Other Financing Round (2019): $45M with participation from Norwest Venture Partners
Unspecified (2021): $400M led by SoftBank Vision Fund 2
Other Financing Round (2024): $825M supported by General Atlantic and Stripes
Key Investors in Vuori
General Atlantic
General Atlantic is a global growth equity firm that provides capital and strategic support to high-growth companies in sectors such as consumer, financial services, healthcare, life sciences, and technology. With dozens of portfolio companies worldwide and offices across the Americas, EMEA, and AsiaPacific, it partners with founders and management teams to accelerate growth, international expansion, and transformational initiatives.
Stripes
Stripes is a growth equity firm that partners with founders and management teams to accelerate growth, international expansion, and transformational initiatives.
Norwest Venture Partners
Founded in 1961, Norwest Venture Partners is a global, multi-stage venture capital and growth equity investment firm. The company is headquartered in Palo Alto, California with offices in India and Israel.
What's next for Vuori?
The recent major strategic investment of $825M positions Vuori for accelerated expansion and further product development. This significant capital infusion, contributing to a total funding of $1.3B, suggests a strategic focus on scaling operations, enhancing its direct-to-consumer channels, and potentially exploring new market segments or international growth. Investors like General Atlantic and Stripes, known for their expertise in scaling high-growth companies, indicate a clear trajectory towards significant enterprise-level development. Vuori's commitment to sustainability and community may also be leveraged to further differentiate its brand in an increasingly competitive performance apparel market.
See full Vuori company page
