What is Vivrelle?
Founded in 2018 by Blake and Wayne Geffen, Vivrelle operates as a pioneering membership club that facilitates a shared-closet experience for luxury consumers. By offering a monthly subscription, the company effectively lowers the barrier to entry for high-end fashion, allowing members to rotate through a curated collection of coveted designer accessories. This model sits at the intersection of retail innovation and the circular economy, addressing the growing consumer demand for sustainable luxury consumption. Headquartered in New York City, Vivrelle has established itself as a key player in the luxury-as-a-service sector, utilizing data-driven inventory management to optimize asset utilization and member satisfaction.
How much funding has Vivrelle raised?
Vivrelle has raised a total of $123M across 3 funding rounds:
Series A
$26M
Series B
$35M
Series C
$62M
Series A (2021): $26M with participation from Chapford Capital Group and Origin Ventures
Series B (2022): $35M led by Chapford Capital Group and Origin Ventures
Series C (2025): $62M supported by Protagonist
Key Investors in Vivrelle
Chapford Capital Group
Chapford Capital Group is a private opportunistic credit fund that focuses on senior credit investments to early to mid-stage companies that have strong management teams and leverageable assets.
Origin Ventures
Origin Ventures is an early-stage venture capital firm that invests in bold founders and innovative companies transforming productivity and automation through artificial intelligence.
Protagonist
Protagonist is a global leader in Narrative Analytics, utilizing Artificial Intelligence and Machine Learning to help organizations understand public discourse and refine their strategic communications.
What's next for Vivrelle?
Following this major enterprise-level funding, Vivrelle is poised to accelerate its operational footprint and deepen its market penetration. The strategic allocation of this capital will likely focus on scaling the company's logistics capabilities and expanding its luxury inventory to meet rising demand. As the firm matures, the focus will shift toward long-term sustainability and the integration of advanced analytics to refine the member experience. By maintaining its commitment to high-quality designer assets and a seamless user interface, Vivrelle is set to solidify its leadership in the luxury membership space, potentially exploring new categories or geographic markets to drive continued revenue growth.
See full Vivrelle company page
