What is Vivrelle?
Founded in 2018 by Blake and Wayne Geffen, Vivrelle operates a sophisticated membership club that democratizes access to coveted designer handbags, jewelry, and diamonds. The company functions as a shared closet, allowing members to rotate luxury goods for a recurring monthly fee. This business model addresses the shifting consumer preference toward sustainable luxury and asset-light consumption. By leveraging a proprietary inventory management system and a curated selection of high-value assets, Vivrelle has carved out a distinct niche in the retail technology landscape, effectively bridging the gap between traditional luxury retail and the sharing economy.
How much funding has Vivrelle raised?
Vivrelle has raised a total of $123M across 3 funding rounds:
Series A
$26M
Series B
$35M
Series C
$62M
Series A (2021): $26M with participation from Chapford Capital Group and Origin Ventures
Series B (2022): $35M led by Chapford Capital Group and Origin Ventures
Series C (2025): $62M supported by Protagonist
Key Investors in Vivrelle
Chapford Capital Group
Chapford Capital Group is a private opportunistic credit fund that focuses on senior credit investments to early to mid-stage companies that have strong management teams and leverageable assets.
Origin Ventures
Origin Ventures is an early-stage venture capital firm that invests in bold founders and innovative companies transforming productivity and automation through artificial intelligence.
Protagonist
Protagonist is a global leader in Narrative Analytics that utilizes AI, NLP, and Machine Learning to help organizations understand public discourse and refine communication strategies.
What's next for Vivrelle?
With the successful closure of this latest financing round, Vivrelle is well-positioned to accelerate its market penetration and operational infrastructure. The company is expected to focus on expanding its inventory depth and enhancing its digital platform to improve user experience and logistics efficiency. As the luxury resale and rental market continues to mature, Vivrelle's ability to maintain high-quality asset turnover will be critical. Future strategic initiatives will likely involve scaling its membership base while maintaining the exclusivity and service standards that define its brand identity in the competitive luxury goods market.
See full Vivrelle company page
