What is Vitruvian?
Founded in 2012 and headquartered in Perth, Western Australia, Vitruvian has developed an integrated product and platform that utilizes artificial intelligence to deliver real-time workout adaptations tailored to individual users. Its All Access monthly membership offers a comprehensive suite of features, including access to hundreds of classes led by fitness coaches, goal-oriented programs, workout creation and sharing capabilities, and advanced data tracking for performance insights. Vitruvian operates within the burgeoning fitness technology sector, aiming to revolutionize how individuals approach their fitness journeys through intelligent, data-driven personalization.
How much funding has Vitruvian raised?
Vitruvian has raised a total of $42M across 2 funding rounds:
Angel/Seed
$6M
Series A
$36M
Angel/Seed (2021): $6M with participation from Larsen Ventures and Ten13 Management
Series A (2023): $36M led by Ten13 Management and Larsen Ventures
Key Investors in Vitruvian
Larsen Ventures
Larsen Ventures is an investment firm that has participated in Vitruvian's funding rounds. Their involvement suggests a strategic interest in the company's growth and technological advancements.
Ten13 Management
TEN13 is an early-stage venture capital firm focused on fueling ambitious founders and investors by investing between AUD 300k to 2m in Pre-seed to Series A and beyond, particularly in technology-driven startups. The company provides access to a global network of over 500 top operators, investors, and innovators to support the growth of its portfolio.
Larsen Ventures
Larsen Ventures has been a consistent backer of Vitruvian, indicating a strong belief in the company's long-term vision and its potential for market disruption within the AI-driven fitness sector.
What's next for Vitruvian?
The recent major strategic investment signifies a pivotal moment for Vitruvian, likely enabling the company to accelerate its product development, expand its market reach, and enhance its AI capabilities. This infusion of capital, following its Series A round, positions Vitruvian for significant scaling and further innovation in the competitive digital fitness landscape. The company is poised to further solidify its position by expanding its coaching network and refining its data analytics to provide even deeper user insights, driving sustained growth and user engagement.
See full Vitruvian company page
