What is Jackson Convention & Visitors Bureau?
Established in 1983 via Senate Bill #3080, Visit Jackson serves as the primary destination marketing organization for the capital city of Mississippi. The bureau is uniquely positioned within the hospitality sector, leveraging a dedicated 1% sales tax on local lodging and dining to fund its promotional initiatives. As the only DMAP-accredited destination marketing organization in the state, Visit Jackson maintains rigorous international standards for operational excellence. Its core mandate involves the strategic promotion of the city to group tour operators, trade show organizers, and convention planners, effectively acting as the primary engine for the local visitor economy.
How much funding has Jackson Convention & Visitors Bureau raised?
Jackson Convention & Visitors Bureau has raised a total of $254K across 1 funding round:
Debt
$254K
Debt (2021): $254K with participation from PPP
Key Investors in Jackson Convention & Visitors Bureau
PPP
Public-Private Partnership
What's next for Jackson Convention & Visitors Bureau?
With the recent influx of capital, Visit Jackson is poised to accelerate its long-term strategic objectives. The organization is expected to prioritize the expansion of its digital marketing footprint and the enhancement of its convention sales infrastructure to remain competitive in a post-pandemic landscape. By leveraging its DMAP accreditation, the bureau will likely focus on attracting high-value, large-scale events that drive sustained economic impact. Future growth will be defined by the bureau's ability to translate this financial backing into increased occupancy rates and heightened visibility for Jackson as a top-tier meeting destination, ensuring the city remains a focal point for regional and national tourism traffic.
See full Jackson Convention & Visitors Bureau company page
