What is Jackson Convention & Visitors Bureau?
Established in 1983 by state legislature through Senate Bill #3080, Visit Jackson's core mission is to promote Jackson, Mississippi, as a vibrant hub for tourism, group tours, trade shows, and conventions. The organization's operational foundation is built upon a 1% sales tax levied on hotels, motels, and restaurants. Visit Jackson holds the distinction of being the sole accredited Destination Marketing Organization (DMO) in Mississippi, having earned accreditation from the Destination Marketing Accreditation Program (DMAP) in 2012. This international recognition, developed by Destination Marketing Association International (DMAI), highlights the bureau's commitment to professional standards in destination marketing.
How much funding has Jackson Convention & Visitors Bureau raised?
Jackson Convention & Visitors Bureau has raised a total of $254K across 1 funding round:
Debt
$254K
Debt (2021): $254K with participation from PPP
What's next for Jackson Convention & Visitors Bureau?
The substantial capital infusion, particularly within the context of large-scale, late-stage funding, signals a strategic move towards further solidifying and expanding Visit Jackson's market position. This investment is likely to fuel enhanced marketing initiatives, infrastructure development support, and innovative strategies aimed at attracting a broader spectrum of visitors and events. The organization's focus on convention and group tour markets, coupled with its accredited status, positions it for continued growth and influence in the regional and national tourism landscape.
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