What is Virool?
Virool operates as a native video advertising platform designed to empower brands and agencies in the effective distribution of their video content to precisely targeted audiences. Leveraging a proprietary data management platform, Virool enables advertisers to reach specific demographics and enhance engagement through premium video placements. The platform provides real-time performance measurement and insights, assisting clients in optimizing their advertising campaigns for superior results. Virool serves a dual purpose, catering to advertisers aiming to promote their brands and publishers looking to monetize their content inventory.
How much funding has Virool raised?
Virool has raised a total of $20.9M across 5 funding rounds:
Angel/Seed
$500K
Private Equity
$509K
Angel/Seed
$6.6M
Private Equity
$1.3M
Series A
$12M
Angel/Seed (2012): $500K with participation from NetPrice, 500.com, Plug & Play Ventures, Y Combinator, Ryan Tu, and Global Venture Alliance
Private Equity (2012): $509K led by 500.com, Y Combinator, and TMT Investments
Angel/Seed (2013): $6.6M supported by FundersClub Inc., Thomvest Ventures, TMT Investments, Menlo Ventures, DominateFund, 500.com, Draper Fisher Jurveston, and Phenomen Ventures
Private Equity (2015): $1.3M featuring TMT Investments
Series A (2016): $12M backed by Menlo Ventures, Flint Capital, and 500.com
Key Investors in Virool
Menlo Ventures
Menlo Ventures is a venture capital firm based in Menlo Park, specializing in early and growth-stage technology companies across sectors like enterprise software and consumer internet, often taking board roles to partner with founders through scaling.
TMT Investments
TMT Investments is a global investment firm focused on early-stage technology companies, particularly in SaaS, Fintech, and Healthtech, with a public listing on AIM and a history of supporting innovative startups with high growth potential.
500.com
500.com Limited is a leading online sports lottery service provider in China, approved by the Ministry of Finance to offer online lottery sales services, and has also participated in Virool's funding rounds.
What's next for Virool?
The substantial enterprise-level funding Virool has garnered, particularly its recent strategic investment, positions it for accelerated growth and market expansion. This capital infusion is expected to fuel further development of its proprietary data management platform, enhance its targeting capabilities, and broaden its reach within the competitive digital advertising ecosystem. The company's focus on performance measurement and optimization suggests a strategic direction towards providing clients with demonstrable ROI, a critical factor in securing ongoing investment and market share.
See full Virool company page
