What is Virool?
Virool operates as a native video advertising platform, empowering brands and agencies to efficiently distribute their video content to precisely targeted audiences. Leveraging a proprietary data management platform, Virool enables advertisers to reach specific demographics, thereby boosting engagement through premium video placements. The platform provides real-time performance measurement and insights, assisting clients in optimizing their campaigns for superior outcomes. Virool serves both advertisers aiming to promote their brands and publishers looking to monetize their content, positioning itself as a comprehensive solution in the video advertising ecosystem.
How much funding has Virool raised?
Virool has raised a total of $20.9M across 5 funding rounds:
Angel/Seed
$500K
Private Equity
$509K
Angel/Seed
$6.6M
Private Equity
$1.3M
Series A
$12M
Angel/Seed (2012): $500K with participation from Y Combinator, Ryan Tu, 500.com, NetPrice, Plug & Play Ventures, and Global Venture Alliance
Private Equity (2012): $509K led by TMT Investments, Y Combinator, and 500.com
Angel/Seed (2013): $6.6M supported by DominateFund, Phenomen Ventures, FundersClub Inc., TMT Investments, Thomvest Ventures, Draper Fisher Jurveston, 500.com, and Menlo Ventures
Private Equity (2015): $1.3M featuring TMT Investments
Series A (2016): $12M backed by Flint Capital, 500.com, and Menlo Ventures
Key Investors in Virool
TMT Investments
TMT Investments is a global investment firm focused on early-stage technology companies across various sectors, including SaaS, Fintech, and Healthtech. The company has been publicly traded on AIM since 2010 and has a diversified portfolio that includes several successful exits and unicorns. Their services primarily cater to investors looking for opportunities in leading-edge technology startups. TMT Investments aims to identify and support innovative companies that have the potential for significant growth and impact.
Y Combinator
Established in 2005 and located in Mountain View, California, Y Combinator provides seed funding for startup businesses and to gauge investors for businesses.
500.com
500.com Limited (NYSE: WBAI) is a leading online sports lottery service provider in China. The Company offers a comprehensive and integrated suite of online lottery services, information, user tools and virtual community venues to its users. 500.com was among the first companies to provide online lottery services in China, and is one of two entities that have been approved by the Ministry of Finance to provide online lottery sales services on behalf of the China Sports Lottery Administration Center, which is the government authority that is in charge of the issuance and sale of sports lottery products in China.
What's next for Virool?
With its recent major strategic investment, Virool is poised for accelerated growth and innovation. The company's focus on enhancing its data management platform and expanding premium video placements suggests a strategic push towards deeper market penetration and improved campaign efficacy. Future developments are likely to center on refining its targeting capabilities, expanding its publisher network, and potentially exploring new advertising formats. The sustained backing from prominent investors indicates confidence in Virool's business model and its potential to capture a larger share of the burgeoning digital video advertising market.
See full Virool company page
