What is Vieve?
Vieve Ltd is a beauty brand founded by makeup artist Jamie Genevieve, operating within the Retail sector. The company is known for its high-performance, aspirational yet accessible makeup products, born from a passion for artistry and the transformative power of cosmetics. Headquartered in Crawley, England, Vieve aims to blend professional artistry with consumer accessibility, establishing a strong presence in the competitive beauty market.
How much funding has Vieve raised?
Vieve has raised a total of $18.5M across 2 funding rounds:
Series A
$6.3M
Unspecified
$12.1M
Series A (2022): $6.3M with participation from Pembroke VCT, Samos, and Venrex
Unspecified (2025): $12.1M led by Piper, Active Partners Investments, Venrex, and Pembroke VCT
Key Investors in Vieve
Pembroke VCT
Pembroke VCT is a venture capital trust focused on growth-stage companies, providing strategic support and capital to ambitious founders across various sectors including digital services and media.
Venrex
Venrex is an early-stage venture capital firm specializing in backing innovative companies, with a history of early investment in successful consumer brands.
Piper
Piper is an investment partner that backs fast-growing consumer brands, leveraging its expertise in brand strategy and digital innovation to help companies achieve market leadership.
What's next for Vieve?
With the recent major strategic investment, Vieve is well-positioned to accelerate its growth initiatives. This capital infusion is expected to fuel product innovation, enhance marketing efforts, and potentially expand its market reach. The company's focus on blending professional artistry with consumer appeal, coupled with strategic backing from experienced investors, suggests a continued emphasis on building a robust brand presence and capturing a larger share of the beauty market.
See full Vieve company page
