What is Vieve?
Headquartered in Crawley, England, Vieve operates at the intersection of professional artistry and accessible luxury. The brand was established to provide high-performance makeup solutions that resonate with a modern, digitally savvy audience. By prioritizing quality and inclusivity, Vieve has carved out a distinct niche in the retail landscape, moving beyond traditional beauty paradigms to foster deep emotional connections with its consumer base. The company's business model is built upon the founder's deep industry expertise, ensuring that every product launch aligns with current market demands while maintaining a high standard of creative integrity.
How much funding has Vieve raised?
Vieve has raised a total of $18.5M across 2 funding rounds:
Series A
$6.3M
Unspecified
$12.1M
Series A (2022): $6.3M with participation from Samos, Venrex, and Pembroke VCT
Unspecified (2025): $12.1M led by Venrex, Pembroke VCT, Piper, and Active Partners Investments
Key Investors in Vieve
Venrex
Venrex is an early-stage venture capital firm founded in 2002, specializing in backing innovative companies and having been early-stage investors in notable brands such as Charlotte Tilbury and Revolut.
Pembroke VCT
Pembroke VCT is a venture capital trust focusing on growth-stage companies across various sectors, aiming to support ambitious founders with disruptive business models.
Piper
Piper is an investment partner specializing in fast-growing brands, composed of brand strategists and digital innovators dedicated to building purpose-led, inclusive businesses.
What's next for Vieve?
With this latest round of financing, Vieve is expected to focus on scaling its international footprint and enhancing its digital infrastructure. The strategic involvement of seasoned investors suggests a roadmap centered on operational excellence and brand diversification. Future initiatives will likely include the expansion of product lines, deeper investment in omnichannel retail strategies, and the strengthening of its supply chain to support increased demand. As the brand matures, the focus will remain on maintaining its authentic voice while navigating the complexities of the global beauty market, ensuring that Vieve remains a leader in the high-growth consumer goods space.
See full Vieve company page
