What is VideoAmp?
VideoAmp operates as an interoperable measurement and optimization platform designed to modernize mass marketing initiatives. By providing a privacy-first suite of software solutions, the company enables advertisers, agencies, and media owners to achieve a deduplicated view of performance across linear TV, OTT, digital, and walled garden environments. This data-driven approach allows stakeholders to connect ad exposures to actual outcomes, effectively transforming wasteful spending into high-performance strategies. As a key player in the ad-tech ecosystem, VideoAmp bridges the gap between fragmented media channels, ensuring that marketing budgets are deployed with precision and transparency.
How much funding has VideoAmp raised?
VideoAmp has raised a total of $610.6M across 8 funding rounds:
Unspecified
$2.2M
Series A
$15M
Series B
$21.4M
Series D
$70M
Debt
$2M
Debt
$75M
Series F
$275M
Series G
$150M
Unspecified (2014): $2.2M with participation from ZenShin Capital, Simon Equity Partners, Anthem Venture Partners, and Wavemaker Partners
Series A (2015): $15M led by RTL Group, ZenShin Capital, Startup Capital Ventures, Wavemaker Partners, Simon Equity Partners, and Anthem Venture Partners
Series B (2017): $21.4M supported by Startup Capital Ventures, Mediaocean, Simon Equity Partners, Anthem Venture Partners, GoAhead Ventures, RTL Group, and Wavemaker Partners
Series D (2019): $70M featuring The Raine Group
Debt (2020): $2M backed by PPP
Debt (2021): $75M with participation from Capital IP Investment Partners
Series F (2021): $275M led by Tiger Global, D1 Capital Partners, Ankona Capital, Epiq Capital Group, and The Spruce House Partnership
Series G (2023): $150M supported by Vista Equity Partners
Key Investors in VideoAmp
Vista Equity Partners
Vista is a leading global investment firm that exclusively invests in enterprise software, data, and technology-enabled organizations, prioritizing the creation of enduring market value.
Tiger Global
Tiger Global is an independent investment group with a focus on supporting high-growth technology and industrial enterprises.
D1 Capital Partners
D1 Capital Partners is a diversified investment firm that focuses on long-term value creation across various sectors, including technology and global infrastructure.
What's next for VideoAmp?
With the infusion of $150M, VideoAmp is well-positioned to accelerate its product roadmap and expand its market footprint. The company's lifecycle stage, characterized by major enterprise-level funding, suggests a focus on scaling its proprietary technology to handle increasing volumes of advertising spend. Future strategic initiatives will likely center on deepening its integration with global media platforms and enhancing its predictive analytics capabilities. As the industry shifts toward more rigorous, privacy-compliant measurement standards, VideoAmp is poised to capture significant market share by providing the transparency and accuracy that modern advertisers demand.
See full VideoAmp company page
