What is VideoAmp?
VideoAmp operates as an interoperable measurement and optimization platform, empowering advertisers, agencies, and media owners to transition from broad marketing initiatives to precise, data-informed strategies. By connecting ad exposures, audiences, and outcomes, VideoAmp provides a true, deduplicated view of performance across linear TV, OTT, digital, and walled garden media. This privacy-first approach allows clients to measure and optimize billions in advertising spend annually, offering a critical advantage in today's complex media landscape. Founded in 2010, the Los Angeles-based company has established itself as a key innovator in ad tech.
How much funding has VideoAmp raised?
VideoAmp has raised a total of $610.6M across 8 funding rounds:
Unspecified
$2.2M
Series A
$15M
Series B
$21.4M
Series D
$70M
Debt
$2M
Debt
$75M
Series F
$275M
Series G
$150M
Unspecified (2014): $2.2M with participation from Wavemaker Partners, Simon Equity Partners, ZenShin Capital, and Anthem Venture Partners
Series A (2015): $15M led by Startup Capital Ventures, ZenShin Capital, Anthem Venture Partners, RTL Group, Simon Equity Partners, and Wavemaker Partners
Series B (2017): $21.4M supported by Mediaocean, Simon Equity Partners, Anthem Venture Partners, RTL Group, Startup Capital Ventures, GoAhead Ventures, and Wavemaker Partners
Series D (2019): $70M featuring The Raine Group
Debt (2020): $2M backed by PPP
Debt (2021): $75M with participation from Capital IP Investment Partners
Series F (2021): $275M led by Epiq Capital Group, The Spruce House Partnership, Ankona Capital, Tiger Global, and D1 Capital Partners
Series G (2023): $150M supported by Vista Equity Partners
Key Investors in VideoAmp
Vista Equity Partners
Vista Equity Partners is a leading global investment firm exclusively focused on enterprise software, data, and technology-enabled organizations. They employ a disciplined approach to investing, aiming to create enduring market value through their expertise in structuring technology transactions and implementing flexible management techniques for sustainable growth.
The Raine Group
The Raine Group is a global merchant bank specializing in technology, media, and telecommunications. They provide strategic advisory, financing, and investment services to companies and investors in these dynamic sectors.
Ankona Capital
Ankona Capital is a growth venture firm that invests in early growth-stage B2B software companies. They focus on providing resources and support to entrepreneurs, leveraging their team's extensive software and investment experience.
What's next for VideoAmp?
With its latest major strategic investment, VideoAmp is poised for accelerated expansion and further development of its measurement and optimization capabilities. The company's focus on providing a unified view of advertising performance across diverse media channels aligns with the industry's increasing demand for accountability and efficiency. Future growth is likely to involve deepening its technological infrastructure, expanding its client base, and potentially exploring new market segments or strategic partnerships to solidify its position as a leader in the ad tech measurement space. The substantial capital infusion signals a commitment to innovation and market leadership.
See full VideoAmp company page
