What is VideoAmp?
Founded in 2014, VideoAmp operates as a sophisticated data and software provider that enables advertisers, agencies, and media owners to transform fragmented marketing data into actionable insights. By bridging the gap between ad exposures and consumer outcomes, the platform provides a privacy-first approach to media measurement. This capability is essential for organizations seeking to optimize billions in advertising spend, positioning VideoAmp as a foundational infrastructure provider in the global adtech ecosystem.
How much funding has VideoAmp raised?
VideoAmp has raised a total of $610.6M across 8 funding rounds:
Unspecified
$2.2M
Series A
$15M
Series B
$21.4M
Series D
$70M
Debt
$2M
Debt
$75M
Series F
$275M
Series G
$150M
Unspecified (2014): $2.2M with participation from Simon Equity Partners, Wavemaker Partners, ZenShin Capital, and Anthem Venture Partners
Series A (2015): $15M led by Anthem Venture Partners, ZenShin Capital, Simon Equity Partners, RTL Group, Startup Capital Ventures, and Wavemaker Partners
Series B (2017): $21.4M supported by Startup Capital Ventures, Wavemaker Partners, RTL Group, GoAhead Ventures, Anthem Venture Partners, Mediaocean, and Simon Equity Partners
Series D (2019): $70M featuring The Raine Group
Debt (2020): $2M backed by PPP
Debt (2021): $75M with participation from Capital IP Investment Partners
Series F (2021): $275M led by The Spruce House Partnership, Epiq Capital Group, Tiger Global, Ankona Capital, and D1 Capital Partners
Series G (2023): $150M supported by Vista Equity Partners
Key Investors in VideoAmp
Vista Equity Partners
A leading global investment firm that exclusively invests in enterprise software, data, and technology-enabled organizations, prioritizing sustainable growth and market value.
The Raine Group
A global merchant bank focused exclusively on the intersection of technology, media, and telecommunications sectors.
Tiger Global
A prominent investment firm known for its focus on high-growth technology companies and global internet-based businesses.
What's next for VideoAmp?
With the infusion of $150M, VideoAmp is well-positioned to accelerate its product roadmap and expand its footprint in the enterprise software market. The company's strategic focus remains on enhancing its interoperable measurement suite, which is vital as the industry shifts toward more granular, data-driven decision-making. By leveraging its current capital position, VideoAmp is expected to deepen its integration with walled garden media environments and further refine its deduplicated performance analytics, ensuring it remains at the forefront of the digital advertising transformation.
See full VideoAmp company page
