What is VideoAmp?
VideoAmp operates as an interoperable measurement and optimization platform designed to enhance marketing initiatives through data-driven strategies. Advertisers, agencies, and media owners utilize VideoAmp's privacy-first suite of data and software solutions to achieve a true deduplicated view of performance across linear TV, OTT, digital, and walled garden media. By connecting ad exposures, audiences, and outcomes, VideoAmp measures and optimizes billions in advertising spend annually. The company, founded in 2014 and headquartered in Los Angeles, California, aims to bring clarity and efficiency to the complex advertising landscape.
How much funding has VideoAmp raised?
VideoAmp has raised a total of $610.6M across 8 funding rounds:
Unspecified
$2.2M
Series A
$15M
Series B
$21.4M
Series D
$70M
Debt
$2M
Debt
$75M
Series F
$275M
Series G
$150M
Unspecified (2014): $2.2M with participation from Anthem Venture Partners, ZenShin Capital, Simon Equity Partners, and Wavemaker Partners
Series A (2015): $15M led by Anthem Venture Partners, ZenShin Capital, RTL Group, Startup Capital Ventures, Simon Equity Partners, and Wavemaker Partners
Series B (2017): $21.4M supported by Anthem Venture Partners, GoAhead Ventures, RTL Group, Startup Capital Ventures, Mediaocean, Simon Equity Partners, and Wavemaker Partners
Series D (2019): $70M featuring The Raine Group
Debt (2020): $2M backed by PPP
Debt (2021): $75M with participation from Capital IP Investment Partners
Series F (2021): $275M led by Tiger Global, D1 Capital Partners, Ankona Capital, Epiq Capital Group, and The Spruce House Partnership
Series G (2023): $150M supported by Vista Equity Partners
Key Investors in VideoAmp
Vista Equity Partners
Vista Equity Partners is a leading global investment firm exclusively focused on enterprise software, data, and technology-enabled organizations, known for its approach to creating enduring market value.
Tiger Global
Tiger Global is an independent contract manufacturing and sourcing group headquartered in the United Kingdom, with a broad investment focus.
D1 Capital Partners
D1 Capital Partners is a firm with a long history, emphasizing quality products and services, and has expanded globally into sectors including energy, construction, and information technology.
What's next for VideoAmp?
With its significant enterprise-level backing and recent strategic investment, VideoAmp is well-positioned for accelerated growth and market leadership. The company's focus on privacy-first measurement and optimization in a rapidly evolving advertising ecosystem suggests a strategic direction towards enhancing cross-platform campaign effectiveness. Future developments are likely to involve further integration of its data and software solutions, expanding its reach into new markets, and deepening its partnerships with key players in the advertising and media industries. The substantial capital raised indicates a strong investor confidence in VideoAmp's business model and its ability to navigate the complexities of modern advertising.
See full VideoAmp company page
