What is Vibenomics?
Vibenomics, Inc., headquartered in Fishers, Indiana, is a pioneering company in location-based audio advertising and in-store experiences. The company empowers retailers by providing custom-curated audio content, enabling brands to engage directly with shoppers at the point of sale. This unique approach allows for targeted messaging and enhanced customer engagement within physical retail spaces, differentiating Vibenomics in the competitive advertising technology market. The company's focus on creating immersive audio environments positions it for continued growth in the retail media landscape.
How much funding has Vibenomics raised?
Vibenomics has raised a total of $31.1M across 5 funding rounds:
Angel/Seed
$3M
Angel/Seed
$5M
Debt
$350K
Series A
$10.5M
Series B
$12.3M
Angel/Seed (2017): $3M with participation from High Alpha, Hyde Park Venture Partners, and Allos Ventures, LLC
Angel/Seed (2019): $5M led by Elevate Ventures, The Ricker Family, and High Alpha
Debt (2020): $350K supported by PPP
Series A (2020): $10.5M featuring Elevate Ventures and BIP Capital
Series B (2022): $12.3M backed by Panoramic Ventures
Key Investors in Vibenomics
High Alpha
High Alpha is a venture firm that creates and funds B2B SaaS companies, partnering with founders to build businesses that reach their full potential. They invest in enterprise software companies and co-create with founders to explore, build, and scale together.
Hyde Park Venture Partners
Hyde Park Venture Partners is an early-stage venture capital firm that focuses on high-growth technology startups located in the mid-continent region, including the Midwest, Toronto, and Atlanta. The firm seeks to invest in companies with exceptional founding teams and significant growth potential.
Allos Ventures, LLC
Allos Ventures is a venture capital firm dedicated to powering the growth of high-potential tech companies in the Midwest. With over 50 years of experience, they adopt a hands-on approach to investing, focusing on early-stage B2B software and tech-enabled services.
What's next for Vibenomics?
With its recent Series B financing, Vibenomics is poised for significant scaling and market penetration. The substantial capital infusion, coupled with a major strategic investment, indicates strong investor confidence in the company's business model and future prospects. This funding will likely be directed towards enhancing its technology platform, expanding its sales and marketing efforts, and forging new strategic partnerships within the retail and advertising industries. Vibenomics' ability to deliver measurable results for brands at the point of purchase suggests a robust path forward, potentially leading to further market leadership and innovation in the OOH advertising sector.
See full Vibenomics company page
