What is Vibenomics?
Founded in 2016 and headquartered in Fishers, Indiana, Vibenomics, Inc. operates as a sophisticated location-based audio out-of-home advertising and experience platform. The company provides a proprietary ecosystem that enables retailers to curate custom radio stations, effectively transforming the point-of-sale environment into a high-impact marketing channel. By bridging the gap between digital audio advertising and physical retail spaces, Vibenomics offers brands a unique mechanism to engage consumers directly during the purchasing journey. This innovative approach to retail media has established the firm as a critical player in the evolving landscape of experiential marketing and programmatic audio advertising.
How much funding has Vibenomics raised?
Vibenomics has raised a total of $31.1M across 5 funding rounds:
Angel/Seed
$3M
Angel/Seed
$5M
Debt
$350K
Series A
$10.5M
Series B
$12.3M
Angel/Seed (2017): $3M with participation from Hyde Park Venture Partners, High Alpha, and Allos Ventures, LLC
Angel/Seed (2019): $5M led by The Ricker Family, Elevate Ventures, and High Alpha
Debt (2020): $350K supported by PPP
Series A (2020): $10.5M featuring Elevate Ventures and BIP Capital
Series B (2022): $12.3M backed by Panoramic Ventures
Key Investors in Vibenomics
Hyde Park Venture Partners
An early-stage venture capital firm focusing on high-growth technology startups in the mid-continent region, known for supporting exceptional founding teams.
Allos Ventures, LLC
A venture capital firm dedicated to powering the growth of high-potential tech companies in the Midwest through a hands-on, lead-investor approach.
Elevate Ventures
An active participant in Indiana's innovation ecosystem, providing capital and strategic guidance to cross-sector companies from Seed to Series A stages.
What's next for Vibenomics?
With the recent infusion of capital, Vibenomics is poised to accelerate its enterprise-level scaling initiatives. The company is expected to focus on enhancing its programmatic advertising capabilities and expanding its retail partner network. As the retail media sector continues to mature, Vibenomics is well-positioned to leverage its existing infrastructure to capture additional market share. Strategic priorities likely include the refinement of its audio-based data analytics and the integration of more advanced targeting features, ensuring that the platform remains a preferred solution for brands seeking to optimize their presence in brick-and-mortar environments.
See full Vibenomics company page
