What is Vibe?
Founded in 2022, Vibe.co operates as a self-serve, end-to-end advertising platform specifically engineered for the connected TV ecosystem. The company distinguishes itself by integrating proprietary artificial intelligence with direct access to high-quality streaming inventory and granular shopper profiles. This technological stack allows performance marketers to bypass the traditional complexities and high costs associated with TV advertising. By providing a transparent, revenue-generating channel, Vibe.co enables brands of all sizes to leverage the power of streaming media, consistently delivering an average 250 percent return on ad spend and a 20 percent sales lift for its diverse client base.
How much funding has Vibe raised?
Vibe has raised a total of $72.5M across 2 funding rounds:
Series A
$22.5M
Series B
$50M
Series A (2024): $22.5M with participation from Singular, Motier.com, Superscout, and Elaia Partners
Series B (2025): $50M led by Hedosophia, Elaia Partners, and Singular
Key Investors in Vibe
Hedosophia
A UK-based financial services firm focused on investment management and the strategic deployment of capital across high-growth sectors.
Elaia Partners
A full-stack venture capital firm specializing in supporting tech disruptors from inception through to successful exits and market leadership.
Singular
A multimedia and graphic design entity that provides strategic backing to innovative companies within the digital and creative technology landscape.
What's next for Vibe?
With the successful closure of this major enterprise-level funding, Vibe.co is poised to scale its operations and enhance its technological infrastructure. The strategic focus will likely center on expanding its footprint within the global streaming market and deepening its AI capabilities to provide even more precise audience targeting. As the CTV landscape becomes increasingly competitive, Vibe.co's ability to maintain a transparent, performance-oriented model will be critical. The company is well-positioned to transition from a high-growth startup to a dominant player in the programmatic TV space, leveraging its recent capital to solidify its market position and drive long-term value for its stakeholders.
See full Vibe company page