What is Vibe?
Founded in 2022, Vibe.co operates as a sophisticated, self-serve, end-to-end advertising platform specifically engineered for the connected TV environment. The company addresses the historical complexities of TV buying by integrating proprietary artificial intelligence with direct access to premium streaming inventory and granular shopper profiles. This approach allows performance marketers to execute campaigns with the same level of targeting and transparency typically reserved for digital display or search advertising. With a client base exceeding 5,000 brands, Vibe.co has demonstrated significant efficacy, reporting an average 250 percent return on ad spend and a 20 percent sales lift. By removing the high barriers to entry associated with traditional television, the firm is effectively transforming streaming into a high-performance, revenue-generating channel for businesses of all sizes.
How much funding has Vibe raised?
Vibe has raised a total of $72.5M across 2 funding rounds:
Series A
$22.5M
Series B
$50M
Series A (2024): $22.5M with participation from Elaia Partners, Motier.com, Superscout, and Singular
Series B (2025): $50M led by Hedosophia, Singular, and Elaia Partners
Key Investors in Vibe
Hedosophia
Hedosophia Services Limited is a UK-based investment management firm that focuses on strategic capital allocation and maintains a strong commitment to data privacy and regulatory compliance.
Singular
Singular is a European early-stage venture capital firm that partners with founders building category-defining companies across sectors like AI and FinTech, providing long-term operational support.
Elaia Partners
Elaia is a full-stack venture capital firm with over two decades of experience, specializing in supporting tech disruptors from their inception through to global leadership.
What's next for Vibe?
With the successful closure of its latest funding round, Vibe.co is well-positioned to accelerate its product roadmap and deepen its penetration into the global CTV market. The strategic focus will likely center on enhancing its AI-driven optimization engine to further refine audience targeting and attribution capabilities. As the industry shifts toward more transparent and data-backed media buying, Vibe.co is poised to capture additional market share by providing the tools necessary for brands to navigate the fragmented streaming landscape. Future growth initiatives will likely involve expanding its inventory partnerships and scaling its operational footprint to support the increasing demand for performance-based television advertising solutions.
See full Vibe company page
