What is Viant?
Founded in 1999 and headquartered in Irvine, California, Viant operates as a pivotal player in the advertising technology sector. The company empowers ad buyers by providing a comprehensive platform for planning, creating, executing, and measuring their digital advertising investments. Viant's technology is designed to streamline the complex process of digital ad campaigns, offering solutions that span the entire advertising lifecycle.
How much funding has Viant raised?
Viant has raised a total of $115M across 3 funding rounds:
Series A
$10M
Series B
$100M
Debt
$5M
Series A (2006): $10M with participation from Enterprise Partners Venture Capital and Shepherd Venture
Series B (2007): $100M led by Francisco Partners
Debt (2020): $5M supported by PPP
Key Investors in Viant
Enterprise Partners Venture Capital
Enterprise Partners Venture Capital (EPVC) is a prominent venture capital firm with a focus on technology and internet services, likely providing strategic capital for growth-stage companies.
Shepherd Venture
Shepherd Ventures is a venture capital firm specializing in information technology and life sciences, particularly in Southern California, indicating a strategic interest in Viant's tech-driven business model.
Francisco Partners
Francisco Partners is a global investment firm with a deep specialization in technology and technology-enabled businesses, suggesting a strategic alignment with Viant's position in the ad tech market.
What's next for Viant?
The substantial enterprise-level funding and recent strategic investment indicate Viant is poised for significant scaling and innovation. This capital infusion will likely fuel advancements in its ad tech platform, potentially expanding its market reach and enhancing its measurement capabilities. The company's focus on enabling ad buyers suggests a strategic direction towards deepening its value proposition in a competitive digital advertising landscape, possibly through new product development or strategic partnerships.
See full Viant company page
