What is Viant?
Founded in 1999 and headquartered in Irvine, California, Viant operates as a pivotal advertising technology company. It empowers ad buyers with a comprehensive platform for planning, creating, executing, and measuring their digital advertising investments. Viant's technology is designed to streamline the complexities of the digital ad landscape, offering advertisers greater control and insight into their campaigns.
How much funding has Viant raised?
Viant has raised a total of $115M across 3 funding rounds:
Series A
$10M
Series B
$100M
Debt
$5M
Series A (2006): $10M with participation from Enterprise Partners Venture Capital and Shepherd Venture
Series B (2007): $100M led by Francisco Partners
Debt (2020): $5M supported by PPP
Key Investors in Viant
Enterprise Partners Venture Capital
Enterprise Partners Venture Capital (EPVC) is a prominent venture capital firm with a focus on wireless, consumer and business internet services, semiconductors, software, and life sciences. Founded in 1985, EPVC manages over $1.1 billion in capital and is known for its significant presence in Southern California's tech scene.
Shepherd Venture
Shepherd Ventures is a venture capital firm established in 2001, concentrating on information technology and life sciences companies within Southern California and the Southwest. They aim to generate capital appreciation through early and later-stage equity investments in growth companies with disruptive technologies and strong management teams.
Francisco Partners
Francisco Partners is a global investment firm specializing in private equity and credit investments within the technology sector. They focus on software, internet, communications, and healthcare IT, providing capital for carveouts, growth financings, and other complex transactions.
What's next for Viant?
With a history of strategic capital injections, including Series A and Series B rounds, and more recent debt financing, Viant appears poised for continued expansion and innovation. The company's focus on enabling sophisticated ad planning and measurement suggests a strategic direction towards enhancing programmatic advertising capabilities and data analytics. Future developments are likely to center on leveraging its technology to address evolving market demands for transparency, efficiency, and performance in digital advertising.
See full Viant company page
