What is Via 313?
Originating in 2011 as a modest trailer operation in East Austin, Via 313 has evolved into a recognized leader in the Detroit-style pizza segment. The company distinguishes itself through a rigorous focus on authentic culinary craftsmanship and high-touch service standards. Having successfully scaled from a single mobile unit to a multi-location enterprise, the brand has demonstrated a repeatable model for growth that resonates with modern consumer preferences for premium, specialized dining experiences. Its market position is defined by a blend of blue-collar authenticity and sophisticated operational management, allowing it to capture significant market share within the highly fragmented pizza industry.
How much funding has Via 313 raised?
Via 313 has raised a total of $33.4M across 3 funding rounds:
Debt
$350K
Debt
$598K
Private Equity
$32.5M
Debt (2020): $350K with participation from PPP
Debt (2021): $598K led by PPP
Private Equity (2025): $32.5M supported by Asilia Investments and Brightwood Capital Advisors, LLC
Key Investors in Via 313
Asilia Investments
Asilia Investments is a leading investment firm specializing in the development of commercial assets across Office, Industrial, and Hospitality sectors, offering flexible capital solutions to foster business growth.
Brightwood Capital Advisors, LLC
Brightwood Capital Advisors, LLC provides debt and equity capital solutions, specializing in recapitalizations, restructurings, and growth capital for lower middle-market companies.
PPP
Public-Private Partnership
What's next for Via 313?
Looking ahead, the infusion of capital will likely be directed toward infrastructure optimization and market penetration strategies. As the company moves into its next phase of development, management is expected to prioritize supply chain resilience and the standardization of its service model to support a larger network of locations. The involvement of sophisticated private equity partners suggests a focus on long-term value creation, potentially including the exploration of new regional markets and the enhancement of digital ordering capabilities. By maintaining its core identity while scaling, Via 313 is poised to set a new benchmark for growth in the specialty restaurant category, leveraging its recent financing to navigate the challenges of enterprise-level expansion.
See full Via 313 company page
