What is Versium?
Versium operates as a data technology firm, empowering B2B and B2C marketers to enhance prospect identification, understanding, and engagement across various digital touchpoints and marketing channels. The company's core strength lies in its identity resolution and insights engine, which drives a suite of solutions designed to amplify marketer reach by up to five times. Versium's proprietary data assets are extensive, comprising over 2 billion contact points and more than 2 trillion insight attributes, forming what is described as the industry's richest B2B2C identity graph and data technology platform. This robust infrastructure enables marketers to more effectively acquire customers.
How much funding has Versium raised?
Versium has raised a total of $4.6M across 4 funding rounds:
Unspecified
$2.5M
Private Equity
$1.3M
Other Financing Round
$412K
Debt
$350K
Unspecified (2013): $2.5M with participation from TiE Angels Group Seattle
Private Equity (2016): $1.3M led by TiE Global
Other Financing Round (2017): $412K supported by Lighter Capital
Debt (2020): $350K featuring PPP
Key Investors in Versium
Lighter Capital
Lighter Capital, founded in 2012, is a firm that provides growth capital to technology and digital media entrepreneurs.
TiE Angels Group Seattle
TiE Angels Group Seattle is an angel investment group affiliated with TiE Global, an organization dedicated to fostering entrepreneurship.
TiE Global
TiE Global is a nonprofit organization founded in 1992 that supports entrepreneurs across all industries and stages of their development.
What's next for Versium?
The substantial enterprise-level funding indicates Versium is likely in a scaling phase, focusing on expanding its market reach and enhancing its data technology platform. Future strategic initiatives may involve further development of its identity resolution capabilities, broadening its data asset coverage, and forging new partnerships to integrate its solutions into more marketing workflows. The company's ability to leverage its vast data graph for improved customer acquisition suggests a continued focus on providing actionable insights for marketers seeking to optimize their campaigns and achieve higher ROI.
See full Versium company page
