What is Velasca -?
Velasca distinguishes itself in the fashion industry by offering men's shoes and clothing that embody artisanal quality and timeless Italian style. The brand caters to a discerning clientele that values durability and sophisticated design, making its products available through both online platforms and brick-and-mortar stores. Velasca actively cultivates a connection with its customer base by sharing engaging narratives and inspirational content, thereby fostering a strong brand community. The company's strategic approach involves keeping clients informed and engaged through regular updates and exclusive offers, reinforcing its commitment to customer loyalty and market presence.
How much funding has Velasca - raised?
Velasca - has raised a total of $8.6M across 4 funding rounds:
Angel/Seed
$161K
Unspecified
$762K
Unspecified
$2.8M
Private Equity
$4.9M
Angel/Seed (2014): $161K with participation from Club Italia Investimenti and Boox S.r.l.
Unspecified (2016): $762K led by Programma 101
Unspecified (2018): $2.8M supported by P101 SGR and Milano Investment Partners
Private Equity (2019): $4.9M featuring P101 and Milano Investment Partners
Key Investors in Velasca -
Programma 101
P101 SGR S.p.A. is an investment firm focused on backing bold and visionary founders who are building impactful companies. With a portfolio that includes 150 backed founders and 21 successful exits, the firm emphasizes investing with purpose. They manage assets totaling 500 million euros and have raised six funds to support their mission. P101 aims to foster innovation and growth in the European market, particularly in the technology sector.
Club Italia Investimenti
Club Italia Investimenti 2 (Cii2) is an investment company based in Milan, specializing in Venture Capital. Founded in 2013 by a group of entrepreneurs focused on innovation, the company invests in promising young technology-driven startups. Initially, Cii2 acquires approximately 10% of shares in numerous startups, providing funding for product prototyping and assisting them in securing further investments.
Boox S.r.l.
Boox is an accelerator focused on innovative initiatives with specific drive for the Italian and European market, in particular for seed stage projects that are in the ecommerce and SaaS sectors. The investment model of Boox is hybrid and does not only focus on investments in companies already formed and with a history, but also on on-demand companies, created on the basis of analysis and considerations which are the result of experience and of the industrial network built over the years.
What's next for Velasca -?
With the recent infusion of major strategic investment, Velasca is poised for accelerated growth and enhanced market penetration. The substantial capital raised, totaling $8.6M, indicates a strong investor confidence in the company's business model and future prospects. This funding is anticipated to support key strategic initiatives, potentially including the expansion of its product lines, enhancement of its omnichannel retail experience, and further development of its digital presence. Velasca's focus on artisanal quality and Italian style positions it well to capitalize on the growing demand for premium, durable fashion, suggesting a future of sustained expansion and brand strengthening.
See full Velasca - company page
