What is Velasca -?
Velasca offers men's shoes and clothing that embody artisanal quality and timeless Italian style. Their products are available both online and in physical stores, catering to clients who appreciate durable and stylish fashion. The company emphasizes a connection with its customers through engaging stories and inspiration, fostering a sense of community. Velasca aims to keep its clients informed and entertained with regular updates and exclusive offers. This focus on direct customer engagement and high-quality product offerings positions Velasca as a notable player in the direct-to-consumer fashion market.
How much funding has Velasca - raised?
Velasca - has raised a total of $8.6M across 4 funding rounds:
Angel/Seed
$161K
Unspecified
$762K
Unspecified
$2.8M
Private Equity
$4.9M
Angel/Seed (2014): $161K with participation from Club Italia Investimenti and Boox S.r.l.
Unspecified (2016): $762K led by Programma 101
Unspecified (2018): $2.8M supported by P101 SGR and Milano Investment Partners
Private Equity (2019): $4.9M featuring Milano Investment Partners and P101
Key Investors in Velasca -
Programma 101
P101 SGR S.p.A. is an investment firm focused on backing bold and visionary founders who are building impactful companies. With a portfolio that includes 150 backed founders and 21 successful exits, the firm emphasizes investing with purpose. They manage assets totaling 500 million euros and have raised six funds to support their mission. P101 aims to foster innovation and growth in the European market, particularly in the technology sector.
Club Italia Investimenti
Club Italia Investimenti 2 (Cii2) is an investment company based in Milan, specializing in Venture Capital. Founded in 2013 by a group of entrepreneurs focused on innovation, the company invests in promising young technology-driven startups. Initially, Cii2 acquires approximately 10% of shares in numerous startups, providing funding for product prototyping and assisting them in securing further investments.
Boox S.r.l.
Boox is an accelerator focused on innovative initiatives with specific drive for the Italian and European market, in particular for seed stage projects that are in the ecommerce and SaaS sectors. The accelerator is managed by Marco Magnocavallo and Andrea Di Camillo.
What's next for Velasca -?
The recent major strategic investment signals a new phase of expansion for Velasca. This capital infusion is expected to fuel further development of its product lines, enhance its online and physical retail presence, and potentially explore new international markets. The company's commitment to artisanal quality and Italian style, combined with its strategic backing, positions it for sustained growth and increased market share in the competitive luxury menswear segment. Future initiatives will likely focus on scaling operations while maintaining the brand's core values.
See full Velasca - company page
