What is Vanity Projects?
Vanity Projects operates at the intersection of luxury beauty and cultural programming, functioning as a high-end nail art atelier that integrates video art installations into the client experience. By offering bespoke hand-painted manicures alongside a curated menu of salon services, the company has carved out a distinct niche in the competitive New York City and Miami markets. Beyond its retail operations, the firm distinguishes itself through an Artist in Residency program and the Vanity Projects Institute, which provides specialized education. This multifaceted approach, which includes event activations and international cultural exchange, positions the company as a lifestyle brand rather than a traditional service provider.
How much funding has Vanity Projects raised?
Vanity Projects has raised a total of $191K across 2 funding rounds:
Debt
$86K
Debt
$105K
Debt (2021): $86K with participation from PPP
Debt (2025): $105K led by Chase
Key Investors in Vanity Projects
Chase
A global financial services firm providing commercial banking solutions and capital support to established enterprises.
PPP
Public-Private Partnership
What's next for Vanity Projects?
The infusion of capital from this late-stage funding round is expected to catalyze the next phase of the company's growth strategy. By leveraging this investment, Vanity Projects is well-positioned to scale its unique retail-art hybrid model into new geographic territories and enhance its educational offerings through the Vanity Projects Institute. The strategic focus will likely shift toward optimizing operational efficiencies and expanding the reach of its Artist in Residency program, ensuring that the brand remains at the forefront of the luxury beauty and cultural sectors. As the company matures, this financial backing provides the necessary liquidity to sustain its innovative programming and maintain its competitive advantage in the premium service market.
See full Vanity Projects company page
