What is Ursa Major?
Ursa Major operates at the intersection of premium skincare and sustainable consumer goods. The company distinguishes itself through a philosophy of True North, which emphasizes the removal of superfluous ingredients in favor of high-performance, nature-derived formulas. This market positioning has allowed the brand to capture a loyal demographic of health-conscious consumers who prioritize transparency and efficacy. By stripping away the unnecessary, Ursa Major has cultivated a distinct brand identity that resonates with modern wellness trends, effectively scaling its operations from a niche startup to a recognized player in the broader beauty and personal care industry.
How much funding has Ursa Major raised?
Ursa Major has raised a total of $5.2M across 2 funding rounds:
Private Equity
$5M
Debt
$150K
Private Equity (2019): $5M with participation from Fenwick Brands and Finn Capital Partners
Debt (2020): $150K led by PPP
Key Investors in Ursa Major
Finn Capital Partners
Finn Capital Partners is an investment firm that partners early with founders to build tomorrow's most loved brands, focusing on pre-seed and seed investments in consumer entrepreneurs.
Fenwick Brands
Fenwick Brands is a private equity firm specializing in the growth and scaling of consumer-facing brands, providing both capital and operational expertise.
PPP
Public-Private Partnership
What's next for Ursa Major?
With this recent infusion of capital, Ursa Major is well-positioned to accelerate its market penetration and operational scaling. The strategic focus will likely shift toward expanding its distribution channels and enhancing its supply chain resilience to meet increasing consumer demand. As the company matures, the integration of advanced e-commerce infrastructure and potential product line diversification will be critical to maintaining its competitive edge. Investors are closely monitoring the firm's ability to leverage this liquidity to solidify its market share while maintaining the integrity of its clean-label brand promise in an increasingly crowded wellness marketplace.
See full Ursa Major company page
