What is Urge Juice?
Urge Juice operates at the intersection of holistic nutrition and consumer wellness, specializing in the production of raw, vegan, cold-pressed juices devoid of synthetic additives or preservatives. Beyond its core beverage offerings, the company has diversified its portfolio through the URGE Kitchen concept in Berkley, Michigan, which serves as a physical hub for health-conscious consumers. By integrating organic bowls, toasts, and smoothies with educational programming focused on the gut-brain axis, the company distinguishes itself as a lifestyle brand rather than a mere commodity provider. This multifaceted approach to health-conscious retail positions Urge Juice as a leader in the burgeoning market for clean-label, nutrient-dense food alternatives.
How much funding has Urge Juice raised?
Urge Juice has raised a total of $54K across 1 funding round:
Debt
$54K
Debt (2021): $54K with participation from PPP
Key Investors in Urge Juice
PPP
Public-Private Partnership
What's next for Urge Juice?
With the recent capital deployment, Urge Juice is poised to execute a comprehensive expansion strategy aimed at broadening its retail presence and enhancing its educational outreach. The company is expected to prioritize the scaling of its supply chain to maintain the integrity of its raw, organic ingredients while meeting increased consumer demand. Furthermore, the strategic focus on the nexus between gut health and mental well-being suggests that future product development may lean heavily into functional nutrition and wellness-oriented menu expansions. As the firm navigates this Series B/C stage, the emphasis will likely remain on community cultivation and the refinement of its omnichannel retail experience, ensuring that the brand remains synonymous with premium, holistic nourishment in an increasingly health-literate market.
See full Urge Juice company page
