What is Upwave?
Upwave is a technology company that empowers large enterprises to meticulously plan, measure, and optimize their brand advertising campaigns. Leveraging a comprehensive suite of tools, Upwave assists Fortune 500 clients in gaining critical insights into market perception, consumer awareness of value propositions, and the level of consumer trust in their offerings. This focus on brand health and advertising effectiveness positions Upwave as a key player in the marketing technology sector, aiding businesses in refining their brand narrative and advertising impact.
How much funding has Upwave raised?
Upwave has raised a total of $24.2M across 6 funding rounds:
Other Financing Round
$17K
Angel/Seed
$1.5M
Other Financing Round
$1.7M
Series A
$6M
Series B
$14M
Debt
$1M
Other Financing Round (2012): $17K with participation from Y Combinator
Angel/Seed (2013): $1.5M led by SoftTech VC
Other Financing Round (2013): $1.7M supported by Uncork Capital, Tom Williams, and PivotNorth Capital
Series A (2015): $6M featuring IDG Capital and Bloomberg
Series B (2018): $14M backed by Conductive Ventures
Debt (2020): $1M with participation from PPP
Key Investors in Upwave
SoftTech VC
SoftTech VC is an early-stage venture capital firm known for investing in technology startups, likely focusing on companies with strong product-market fit and scalable business models.
IDG Capital
IDG Capital is a prominent investment firm with a broad focus on technology and innovation, often backing companies with significant growth potential in the global market.
Conductive Ventures
Conductive Ventures is an investment firm that likely focuses on companies within the technology and software sectors, providing capital to support their expansion and development.
What's next for Upwave?
The substantial enterprise-level funding and strategic investment received by Upwave signal a strong market validation and provide the necessary capital for accelerated growth. This financial backing is likely to fuel further development of its advanced analytics platform, expansion into new enterprise markets, and enhancement of its customer success initiatives. The company is poised to deepen its impact on how major brands understand and optimize their advertising efforts, potentially leading to further market penetration and strategic partnerships.
See full Upwave company page
