What is Upserve?
Established in 2009 and headquartered in Providence, Rhode Island, Upserve operates as a sophisticated smart tracking database designed specifically for the hospitality industry. The platform empowers restaurant operators to synthesize complex performance data into actionable insights. By bridging the gap between point-of-sale systems and operational analytics, Upserve enables owners to optimize menu pricing, staff efficiency, and overall customer experience. The company occupies a vital niche in the enterprise software landscape, providing the digital infrastructure necessary for modern dining establishments to thrive in a data-driven economy.
How much funding has Upserve raised?
Upserve has raised a total of $41.3M across 5 funding rounds:
Private Equity
$1M
Other Financing Round
$875K
Series A
$7.4M
Series B
$12M
Series C
$20M
Private Equity (2009): $1M with participation from First Round Capital
Other Financing Round (2009): $875K led by First Round Capital and Angus Davis
Series A (2010): $7.4M supported by Lowercase Capital, Greylock Partners, SV Angel, Index Ventures, and First Round Capital
Series B (2013): $12M featuring Greylock Partners, Index Ventures, First Round Capital, and Shasta Ventures
Series C (2015): $20M backed by Index Ventures, Pritzker Group Venture Capital, First Round Capital, and Shasta Ventures
Key Investors in Upserve
Index Ventures
Index Ventures is a venture firm investing in the next generation of entrepreneurs from seed to IPO, partnering with founders who challenge the status quo to build enduring companies.
First Round Capital
Baseline Ventures is a venture capital firm that invests in innovative startups across various sectors, focusing on supporting entrepreneurs to achieve significant results and successful market exits.
Greylock Partners
83North is a global venture capital firm managing over $2.2 billion, investing in exceptional entrepreneurs at all stages to build category-leading companies with a focus on innovation.
What's next for Upserve?
With a history of consistent investment from industry-leading venture capital firms, Upserve is well-positioned to further its market penetration. The company's trajectory suggests a focus on deepening its analytical capabilities and expanding its footprint within the enterprise-level restaurant segment. Future growth will likely be driven by the integration of advanced machine learning models to provide predictive performance metrics, ensuring that Upserve remains at the forefront of restaurant management technology. As the firm matures, its strategic focus will likely shift toward sustaining long-term value creation for its stakeholders and expanding its ecosystem of integrated hospitality solutions.
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