What is Upper Hand?
Upper Hand, Inc. is a comprehensive software solution designed to streamline operations for sports businesses. The company provides advanced marketing tools, business intelligence, and back-end office management capabilities, all aimed at enhancing customer performance and driving business growth. Offering customized software and flexible pricing, Upper Hand caters to the unique needs of various sports enterprises, empowering them to expand their reach and operational efficiency. Headquartered in Indianapolis, Indiana, the company focuses on delivering value through technology.
How much funding has Upper Hand raised?
Upper Hand has raised a total of $5.4M across 6 funding rounds:
Private Equity
$1M
Angel/Seed
$1M
Other Financing Round
$1.3M
Series A
$1.1M
Debt
$350K
Debt
$525K
Private Equity (2015): $1M, investors not publicly disclosed
Angel/Seed (2016): $1M led by Sheets Smith Wealth Management
Other Financing Round (2016): $1.3M supported by Don Courtney, Steve Schneider, and Larry Sablosky
Series A (2017): $1.1M featuring Larry Sablosky, Steve Schneider, and Elevate Ventures
Debt (2020): $350K backed by PPP
Debt (2021): $525K with participation from PPP
Key Investors in Upper Hand
Sheets Smith Wealth Management
Sheets Smith Wealth Management is an independent Registered Investment Advisor dedicated to helping clients grow and retain wealth, offering services like wealth management, financial planning, and investment guidance. They focus on a personalized approach to align client portfolios with their financial aspirations.
Elevate Ventures
Elevate Ventures actively invests in cross-sector innovation-driven companies at Pre-Seed, Seed, and Series A stages, providing funding and guidance to entrepreneurs with grit, creativity, and coachability. They focus on validating pain points and assisting founders in securing capital.
What's next for Upper Hand?
The recent major strategic investment signals a pivotal growth phase for Upper Hand. This capital is expected to fuel further development of its platform, enhance its marketing outreach, and potentially expand its market penetration. With a clear focus on enabling sports businesses to achieve unsurpassed performance, Upper Hand is poised to leverage this financing to solidify its competitive advantage and scale its operations. The company's trajectory suggests a continued emphasis on innovation and customer success within the dynamic sports technology landscape.
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