What is Uplift?
Uplift operates as a leading Buy Now, Pay Later solution, enabling consumers to finance purchases from major enterprise-level travel brands. The company's flexible payment options are designed to enhance conversion rates and foster customer loyalty for its partners, while offering consumers a transparent and penalty-free method to pay over time. Uplift's services are currently available across the United States and Canada, positioning it as a key player in the point-of-sale financing market for the travel industry.
How much funding has Uplift raised?
Uplift has raised a total of $291.2M across 6 funding rounds:
Series A
$8.2M
Private Equity
$15M
Debt
$75M
Series C
$123M
Debt
$2M
Debt
$68M
Series A (2014): $8.2M with participation from IDG Ventures SF and Thayer Ventures
Private Equity (2017): $15M led by PAR Capital and Draper Nexus Venture Partners
Debt (2017): $75M, investors not publicly disclosed
Series C (2019): $123M featuring Ridge Ventures, Madrone Capital Partners, PAR Capital, Barton Asset Management, Highgate Ventures, and Draper Nexus
Debt (2020): $2M backed by PPP
Debt (2021): $68M with participation from Atalaya
Key Investors in Uplift
Ridge Ventures
Ridge Ventures is an early stage venture capital firm that invests in experienced founders who are transforming the software industry. The firm focuses on seed and Series A funding, typically writing checks in the $2-7M range, and emphasizes the importance of character and alignment with the founders it supports.
PAR Capital
PAR Capital Management is a private investment fund founded in 1990 and based in Boston, Massachusetts. The firm focuses on long-term investment success through rigorous fundamental research and disciplined portfolio management.
Draper Nexus
Draper Nexus is an early stage US-Japan cross border investment firm with teams in Tokyo and Silicon Valley, primarily investing in the consumer and enterprise Internet services, and Cleantech sectors.
What's next for Uplift?
The recent major strategic investment in Uplift signals a phase of accelerated growth and market expansion. With a strong foundation in enterprise travel partnerships and a commitment to providing accessible payment solutions, Uplift is poised to further solidify its market position. Future developments are likely to focus on enhancing its technological infrastructure, expanding its partner network, and potentially exploring new verticals beyond travel, leveraging its established BNPL expertise.
See full Uplift company page
